Curtin University instigates agency review following five years at The Brand Agency
March 27 2013, 11:39 am | | 5 Comments
Curtin University has started an agency review process with expressions of interest being asked of invited agencies.
Curtin has been with incumbent The Brand Agency for the past five years since moving out of Gatecrasher. The original three year appointment has been rolled over since. It’s estimated that Curtin’s total marketing budget is $6-7 million.
Presentations from shortlisted agencies is due to occur in June with the appointment scheduled to take effect in September. Media planning and buying is not included in the review and OMD WA remains Curtin’s media agency.
5 Comments
Why wouldn’t they ? They’ve had some great work which according to all has been incredibly effective………we live in strange times.
Correct me if I’m wrong but Govt policy means they have to review agencies. Can’t see it leaving Brand. They’ve done a great job.
The ‘Innovation’ seems to have been dropped from their campaigns.
‘curtinnovation’ was a Gatecrasher concept for their 2003 campaign…best insight and excecution to date.
Saying power, by innovation I wasn’t referring to the campaign.