Curtin University challenges readers to change the world in latest print ad via The Brand Agency
January 8 2013, 11:56 am | | 5 Comments
This full page ad for Curtin University, via The Brand Agency, challenges readers to change something today to make tomorrow better.
Credits – Executive Creative Director:
Garry Horner. Copywriter:
James Wills.
Art Director:
David Donald.
Planner:
Paul Yole.
Account Director:
Taryn Payne.
Designer:
Dan Agostino.
5 Comments
Nicely written James, great ad, well done.
I find the last line clumsy… I had to re-read it.
A good old fashioned newspaper ad. Nice work guys.
Nice work guys. Really well done. What Refreshing said.
No puns,
no photoshop,
no typographic tricks,
no illustrator brushes,
no pop-culture references,
no stock imagery,
no appalling grammar,
no media tricks,
no ham-fisted social media tie-ins,
No tacked-on topicality…
…just well-written words on plain printed paper.
The whole bloody advert is one giant call to action.
How rare.
How lovely.