CURTIN SHORTLIST EXPECTED SOON
June 1 2008, 11:27 am | | 18 Comments
The tender process for Curtin University is almost competed with a shortlist of three agencies expected to be announced over the next two weeks. The account is currently with Gatecrasher and they are tipped to be facing a challenge from The Brand Agency and Marketforce in the creative submission.
18 Comments
The Brand to win this one.
Correction – Marketforce will take this one.
I think Gatecrasher have a great chance of keeping it. Look at the work on other universities. Murdoch is not bad but no better than Curtin. ECU is abysmal.
It’s curtains for gatecrasher.
Jumping the gun guys. There’s not even a shortlist yet. Go Rare! I agree with the third comment as ECU is abysmal.
The reason why Murdoch is better than the rest is that the client there is better than the rest.
Unless Curtin have sacked every single marketing person and replaced them with people who understand what a concept is, there is no way that this account could be seen as remotely desirable from a creative perspective.
If you’re pitching on this one, don’t try and be too clever.
I’d put my money on Brand too.
Why does Gatecrasher have a ‘great chance of keeping it’? Murdoch stuff is not great, but way better than anything Curtin have done lately. ECU ads speak for themselves…
You’re a funny bugger 3.46. ECU ads certainly do speak for themselves!
I’ve never worked on the Curtin account, but ‘Hurtin’ obviously has. My observation on your comment would be that let’s not blame the client all the time. Gatecrasher has hardly been seen creatively on any account since they started so maybe the client has a reason not to buy their “too clever” ideas? I agree with you on ECU. I can’t remember anything they have done for years.
That’s not true. Gatecrasher have, in the past, produced some very nice work.
And trust me, sometimes you can blame the client. Curtin, like so many ‘institutions’ have a habit of only approving ads that appeal TO THEMSELVES.
Why would they want to go to Brand? Everyone else seems to be leaving them and they have a real bad rep. Even the people working there don’t like it.
So has anyone got anything constructive, accurate or intelligent to contribute?
Nah mate, it’s a blog. Get over yourself.
ECU’s ads do speak for themselves. Enrollment up by 23% last year. Every other uni lost market share. And yes, I do work for 303.
We C U spending too much time on the blogs, DT.
23%? Wow. So effectiveness automatically validates creative? Ok. I hear Harvey Norman just had a pretty good month…
Get over yourself 2.54. Creative without effectiveness is irrelevant posturing. Clients come to agencies for a variety of reasons. Seeing a load of poncy arseholes jumping around on a stage holding little statues is rarely one of them.
4.37, every other uni did not lose market share. UWA for instance. ECU’s figures are in the toilet and have been for some time so someone needs to give you a lesson in how to read TISC data. But no doubt ECU is very happy with its agency.