Creative winners at the Campaign Brief Awards

The Campaign Brief creative awards threw up the usual mixed bag on Friday night, with some predictable winners and a couple of surprises.

In the former was ORS ‘Enjoy The Ride’ winning Best of Year for Television. It was everyone’s favourite work of 2011 and dominated the PADCs in October. ETR was one of 303Lowe’s two winners in the creative categories, with ECU ‘The ME Project’ being the other in Online.

Marketforce won both Radio categories with its ‘Interrupted’ campaign for the ORS but disappointingly, its outstanding ‘Horsepower’ commercial didn’t even make a finalist in the Television Advertisement category.

In its last appearance at a local award show, The Brand Agency put in a strong performance with finalists in all but two categories and the winner in Press Campaign with RAC ‘Roadside Assistance Statistics’.

Meerkats surprised with both finalists in TV Campaign, with Lotterywest ‘Super Sleuth’ getting the nod ahead of HBF ‘Moments’.

Cooch won the Out of Home award for the second year in a row, with the bonus that this time the agency was there to accept it.

Ad Impact’s PADC West Fellowship-winning Pool Fence won Best of Year Press Advertisement.

The full list of winners and finalists is:

Radio Advertisement  –  Sponsored by Mix 94.5

Best of Year:    Office of Road Safety ‘Interrupted 1’  –  Marketforce

Finalists:          Curtin University ‘70,000 Thoughts’  –  The Brand Agency

                        Goodlife Homes ‘Hostage’  –  Cooch

Radio Campaign  –  Sponsored by 96fm

Best of Year:    Office of Road Safety ‘Interrupted’  –  Marketforce

Finalists:          ORS ‘Not Listeningl’  –  303Lowe

Press Advertisement  –  Sponsored by The Sunday Times

Best of Year:    Midalia Steel ‘Pool Fence’     –  Ad Impact

Finalists:          Office of Road Safety ‘Driver Distraction’  –  303Lowe

Press Campaign  –  Sponsored by The West Australian

Best of Year:    RAC ‘Roadside Assistance Statistics’  –  The Brand Agency

Finalists:          Dept of Transport ‘Hand Off II’   –  The Brand Agency

Online  –  Sponsored by PerthNow/News Digital Media

Best of Year:    ECU ‘The ME Project’    –    303Lowe

Finalists:          ORS ‘Enjoy The Ride’    –    303Lowe

                        RAC ‘Risky Roads’    –    The Brand Agency

Out Of Home

Best of Year:    Transperth ‘Not Art’     –  Cooch

Finalists:          Central Institute of Technology ‘Learn More in the City’     –  Gatecrasher

                        RAC ‘Vultures’     –  The Brand Agency

Television Advertisement  –  Sponsored by Channel 7

Best of Year:    ORS ‘Enjoy The Ride’     –  303Lowe

Finalists:          Lotterywest Scratch ‘n’ Win ‘Super Sleuth: Purse’     –  Meerkats

                        HBF ‘One Big Thing’     –  Meerkats

                        RAC ‘Memories’     –  The Brand Agency

Television Campaign  –  Sponsored by Network TEN

Best of Year:     Lotterywest (Scratch n Win) ‘Super Sleuth’     –  Meerkats

Finalist:             HBF ‘Moments’     –  Meerkats

Details of all the winners and finalists are in the special Awards edition of Campaign Brief, out now.