Oh dear, what a let down.
So Brand are after big publicity for this commercial. They maybe even hoping it gets banned for more publicity. It should be banned – for being in bad taste and for lacking any shred of an idea.
I bet the Today Tonight coverage was embarrassing.
The chick with Pam is so much hotter. And they look ‘real’. Good on ya brand. If the ad is judged by hits on the crazy site than it’ll be success for sure.
Just coz the client said Pam or bust doesn’t mean we couldn’t put an intelligent idea in it. This is embarrasing guys. I’m gonna move elsewhere. Bunch of MCP’s!
Awesome effort fellas. Craig especially. You should put this one on the shelf with the Photographer of the Year awards mate. Well bloody done mate. I’d love to work with you someday mate, brilliant!
I was underwhelmed after all the hype but it’s obviously not meant to be taken too seriously. But the old ‘do something attention grabbing and then attach a url to it’ was fine 10 years ago when the dotcom bubble was inflating – outpost did a funny campaign with a hamster being fired out a cannon and a tattoo on a forehead. The only thing is is that it gets the name out there but absolutely no reason to visit it. Basically too focused on the tits to care about a bloody url….
I give the ad 1 half chubby
Juxtaposition is only funny when it is clever. And clever in this case means ironic. Unfortunately there is no irony at in some bloke fantasizing about Pamela Anderson in a bikini. Men do it all the time. The solution would have been to retain all the elements but reverse them, so real-world cliche Pam was juxtaposed with a nerd’s eye view of her in plain clothes, talking about routers and switching. Keep the casting, keep the soundtrack. At this level it is all about separation of powers and without a deus ex machina to make sure the finished ad is everything it could be, great opportunities quickly become wasted opportunities
This makes me embarrassed to be in the industry. It has set advertising back 30 years. I’m surprised people put their name to this. It’s sheer smut, and not even smut with an idea. What a wasted opportunity.
Bit of petty jealously which is typical of this city. Isolation can breed narrow minded people who get off on criticism but never do anything themselves. The ad is quite good, not an award winner but made me laugh and obviously designed to create a noise quickly which it seems to be doing.
Bit of petty jealously which is typical of this city. Isolation can breed narrow minded people who get off on criticism but never do anything themselves. The ad is quite good, not an award winner but made me laugh and obviously designed to create a noise quickly which it seems to be doing.
Have to agree, it makes me want to get the hell out of advertising. We have busted our guts in this industry to have women taken seriously in the boy’s club that is advertising and Brand takes us back 30 years in one swoop. The women of Brand should be walking out in protest.
Can’t wait for their hilarious black face follow up.
Yeah I’m so jealous that I didn’t create this ad. I’m missing out on not being able to look my mum or sister or wife in the eye when she asks me if I did this spot, or trying to explain to my partner that I made this ad so I could fly to the other side of the world to ogle another woman’s boobs. I’m missing out on the uncomfortable expression on every woman’s face at The Brand when this is aired in the agency and they have to pretend like they are ok with a woman being objectified because the boss made it, and they can’t afford to not be on board. And I’m missing out on the feeling that if I’m a woman and I work at that agency, are the guys there looking at me in the next board meeting like they look at Pammie? Ewwwww. Yeah, totally jealous. More like totally disgusted.
Hi Perth, Pam here. Gee you are a conservative bunch aren’t you? We had so much fun with the boys and girls from Brand and Crazy Domains, such a pity the ad has offended some of you. I really thought it was pretty tame to tell you the truth. Seems like a lot of fuss over nothing to me. xx Pam
It’s about as classy as the logo on the end frame. Is it demeaning to women? Not as demeaning as it is to men. If that old hag got her bits out in my meeting, I’d call the old peoples’ home to find out if they’d lost one.
Wow, so much petty jealousy and negativity.
No has ever suggested this spot is going to win a creative award. However, it is a very entertaining, nicely executed and strongly branded commercial that is already generating plenty of publicity for the client, which no doubt they’re thrilled about.
The criticism of this commercial is way over the top, but nonetheless expected from the Brand bashing contingent that frequents this site. But hey, the agency continues to win competitive pitch after pitch, its profile has never been higher, and now it’s collected some handsome production dollars by way of a refreshingly ambitious, daring and potentially lucrative client no one had heard of until now. So perhaps some jealously is understandable.
And as for the PC-related comments. Come on, it’s Pamela Anderson – a universally recognised (former) sex symbol. The spot is not supposed to be taken any more seriously than she is. I highly doubt the Brand girls are plotting a mass walkout and nor should they.
To the haters, why not desist with the negativity, win some business and produce some work worth talking about?
Regards
PS – I do not work at The Brand Agency.
Did someone put a gun to Pam’s head to make this TVC? The woman has made a career out of objectification. Pam has nurtured her role as male fantasy and made a fortune. Don’t shoot the messenger. Your beef is with Pam – it’s essentially her idea. Sisters are doing it (to) themselves.
oh god damn perth… the absolute tall poppy hacking, prudish capital of australia. if you wanna talk irony – it’s not in the f*ing ad!!!! its those of you who have the complete inability to take a joke in an industry thats all about the punch line.
and girls if this was a dude, lets say mr hot-right-now Ryan Kwanten, in a pair budgie smugglers dancing would you buy more domain names? probably not. not your market. not your ad. i know i probably wouldn’t. i probably look into ab-rollers tho. is that the point?
I’m offended that women bother to be offended at things like this.
Jesus Christ, it’s an ad, not a freaking address to the United Nations.
I’m proud that such a well made ad has come out of Perth.
Stuff the feminist angle and shut up all you tools who say you are just small minded perth bitches – when it comes down to it it’s just a shit ad and a real waste of an opportunity.
yes it will get noticed, but yes, it could have been much much better.
What is Brand’s problem? They produce the biggest pile of shite ever (creatively and sociologically) and then whine about Brand-bashing. Get over yourselves guys.You put this heap out there with your name on it trying to get all rockstar and then you complain.
The ad is crap whichever way you look at it. Crap script, carp acting, crap production and the biggest sexist cliche possible. It is more base than base. And those are the facts – not anything to do with bashing an agency.
And it has nothing to do with being in or from Perth. If any significant agency anywhere in the world produced rubbish like this they would keep very quiet about it because it would be an embarrassment to the agency. The only a shonky operation would put their name to something like this and up until now I had not considered Brand to be in that realm.
The more you try and defend it the worse you look.
And as for 4:20, I’m amazed that you managed to lift your knuckles off ground and up to the keyboard. And you also used a couple of complete sentences.
Don’t you DARE presume what all women do or should feel about an ad light this.
I am a woman and you do NOT speak for me. I find it embarrassing that such a fuss is being made about an ad with a few boobs in it. Talk about the dark ages.
5:23 You are a shit stirrer. Brand can hardly consider every client on the books when choosing what’s right for one client. If they had Adultshop as a client would other clients have a right to be professionally outraged at the content of the advertising?
Looks like the agency had a jump the shark episode.
But hey what demographic are they appealing to.
Young males mostly I would have thought. Those same young males who would most likely be thinking who is the ageing blonde chick?
Still its PR.
5.50
Brand can produce whatever advertising they see fit,but when a client say Lotteries or RAC has a problem with what they have chosen to put on on their books and show as their best work they can only blame themselves.
Hey there.
I get it now!
Half of you are offended by sexism so you’ll get laid.
Half of you read the press release thinking it was a joke and are upset that it’s real.
And the other half just can’t understand why all that freedom and money was, well, a dream sequence. At least GoDaddy and Gilligan’s Island were real!
Junk Waffle
p.s. National blog fwd forgot this little beauty of a tribute: http://www.youtube.com/watch?v=TW3WWCXDT_0
Yes 5.01 and 4.53 are spot on.
The brand guys created this ad to get a reaction and then they spend all day defending it on this blog when even they know this is not a good ad.
They have sent out probably the worst and most overwritten press release ever, pushed it on every media they can for publicity, even said it will cop criticism on Today Tonight, and then when we all agree and say hang on this is shite – which is what they want – they start complaining.
Brand, just be honest and say we gave the client the ad he wanted and we can all move on.
I can forgive the brand for the sexism – it’s got Pam in it for Christ’s sake. But I can’t forgive them for the fact that the ad is just bad. Very bad.
Craig should be appalled with that little effort. for CD at the brand – isn’t that like going back to year 1? nice way to create PR though, something you never put past the brand.
how typical to use Pam in such an objectified way, no originality whatsoever, sure the girls are hot (yes I’m female and can say that)and the guy is geeky but totally disappointing especially from the Brand. Hey but any attention is better than none right?
I think we’re missing the point. I’ve got s sneaky feeling the point was to generate publicity well beyond the $12.73 that Crazy Domains has to spend on media. You’re talking about it aren’t you? Christ, I’ve already posted 17 anonymous comments.
I just wonder how they ever got the client to agree to the concept???
Pamela Anderson, buxom brunette, gold bikini’s and cream… must have been a tough pitch.
Would love to see what the other concepts were that were rejected…
Does the media buy include Girls of the Playboy Mansion by chance???
At least they had a clear definition of their market – targeting new web startups by teenage boys, men who peaked in the 1970’s or 80’s and pole dancers…
crazy…
Beyond the any publicity is good publicity argument, what is this doing for Brand’s brand? How does producing this type of work position/reposition Brand in their customers eyes? They have been very keen to have their name attached to the project – ie sending in Craig not the client to “defend” the work is a very deliberate decision.
Good move or insane from the agency point-of-view? Discuss.
11:47,
This is how I imagine it went.
Client came into Brand (probably a mate of a mate or some cashed up drinking buddy – think a cross between John Elliot and Singo) ad goes, “I think I could make a shitload of money out of doing this in Australia.” and he showed them all the Super Bowl crap that Go Daddy did.
Then Brand guys went, “Yeah Hot, but we can’t get any old local skank to do it, we have to go to LA, stay at Shutters, pretend we are real ad players for a while and use a washed up Canadian skank.”
Then the client said, “Fuck yeah. I can come (or is that cum) on the shoot can’t I mate? This is going to be soooo hot.”
Then some junior account girl went, “But what about a script?”
The the client went, “Who invited that hot bit of arse to the meeting? She’ll be coming to LA with us, right?”
They knocked wrote a script on the back of napkin while downing beers Boonie style on the flight over there.
That’s my daydream any way…
Mumbrella is currently looking for the prize tvc turkey of the year…
(shame I think nominations have closed – or have they??)
think we’ve got ourselves the grand daddy of them all here in WA…
with all the roasting in this forum – Christmas has definitely come early for this big sucker.
I’ll set the table…
69 comments.
Perhaps the someone could have arranged to give the 69th poster a prize.
What about lunch at slickchics!
(actually no cant you go there, it closed down as the 80 and 90’s lunchtime crews all grew up or have died)
Perhaps the most interesting thing to come out of this post is a chance for us to evaluate our social stance on how we view these sort of issues. It appears some of the posters here a poles apart.
Also be nice if the client ran a follow up advert down the track that treats women more professionally and then shared the results with us. Maybe even go out on a limb and give the brief to a all female creative team and see what they can come up.
The agency could actually then go to the client with some great creative and show them/us the difference between what sells more – solid creative or um… this.
The result would be really interesting.
There is nothing quite like seeing a supposed reputable agency f*#k something up in such a big way and be so completely oblivious as to how much they have f*#ked up in so many ways. Ahh the Brand! Ahh the irony! Ahh the 80′!
What a waste of ice cream! I wonder what flavour it was. Maybe it was French vanilla… or maybe caramel. Either way, it was a bit wasteful.
… after a second look, I’ve decided it had to be vanilla… such an underrated flavour.
I think it’s really disappointing when people put their work up here on the blog and all they seem to get is hate. Unfortunately in Brand’s case for this ad it’s well deserved. Keep the comments coming. I’m really enjoying the show.
Lets be honest, women have been creeping insidiously up the advertising career ladder here in Perth. Women account managers, Women planners, women creatives. Next thing you know we’ll have a woman photographer/creative director cranking out endless guitar solos at the battle of the adbands. So it is entirely appropriate to see one of our major agencies make such a definitive statement about how we should be viewing women who dare to aim higher than front desk or junior account management. Remember guys, they’re all nearly naked under those business suits. And most of them would be happy to wrestle each other in cream, given half the chance.
Many moons ago, when John Ilian was Craig’s CD at FCB Shorter, John was fond of saying “only when you know the rules can you break the rules”. (Or something like that). Since then, Craig has certainly paid his dues and I believe he knows when and where to break the rules. This is just one brief for just one client. And since I’m ranting, I find it amazing that commentators from the outside looking in can decide what is best for Brand. I say be like Elvis and clean up your own backyard. And yes, no I’m not from the brand : – )
dg
Have a damn good look at what time most of these messages were posted. If you spent as much time doing your actual job during work hours, as you do on these inane messages, then maybe you have the right (and the experience) to comment. Other than that, shut up and go and do something that is of benefit to our industry.
Ooooooooooohhhhhh we’ve been told off by 8:59, Oooooooooohhhh.
What did you do? Stay at work late just so you could post outside work hours? HAHAHAHAHAHAHA you sound foolish.
8.59pm.
Do you work at Brand? I only ask because the very idea that “work” can somehow separated from spending hours surfing, posting and yes, even commenting on the web is as outdated as your ad. Modern advertising relies on its practitioners living and breathing social media and the whole gamut of web 2.0 interactivity. Anyone who thinks this kind of thing should only happen out of “work hours” and enforces this belief rigorously will soon lose the very people it needs to survive.
5.18, the problem with this ad is that no rules were broken. It’s a tired cliche.
And 8.59, these negative comments will benefit our industry if they ensure no ad like this ever blights our industry like this again.
1.16pm
A desperate attempt to get this post over 100 replies. Good luck to you.
And no, getting lots of responses – overwhelmingly flaming you – is not a great result for an ad, an agency or a brand.
8.23 (you could ask me why i care why you care, but) I’m intrigued, why do you care what Mr Yole and Mr Harris think about it. Seriously, why? To prove your conspiracy theory that Brand are now worried that they have upset all their self-respecting clients? Surely that’s their business and something they considered long ago. Pray tell, is that it? Or do you have dreams of working in a big agency and feel kinda close to the players when you type their name? Or are you bored? Please. please I have to know, why do you care how these two gents enjoyed this experience? It seems to be a rather leading question; you suspect they have not enjoyed it? Does that make you feel good. Does it prove your point? Which is? Tell me, I have to know, now!
ps – is 6.24pm ‘posting’ in work hours or after work? Either way, I’m having a short break. I promise, then it’s back to saving the industry, one pun at a time!
7:26/6:24 (you forgot to set your clock back after daylight spendings) don’t punish yourself over this; the industry can survive punitive measures dished out by puny pundits of the punch line.
Mr Yole is writing notes for next years Cannes holiday and Mr Harris is sitting on the back of his boat trying to get excited about the Dockers.
Next question?
you jealous competitors are just angry that brand got the job and not yourselves and it is clearly visible!
What country do you think you are living in anyway when you say that it is being sexist? Ad’s far more “sex related are on all day”.At the end of the day It’s all meant for a laugh so your negative comments aren’t affecting anyone views and only bringing out your own ignorance. They made this ad knowing it would get some negative attention and so far the only people besides jealous competitors who are flaming the ad are old people!..says alot about you bunch doesn’t it.
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97 Comments
Oh dear, what a let down.
So Brand are after big publicity for this commercial. They maybe even hoping it gets banned for more publicity. It should be banned – for being in bad taste and for lacking any shred of an idea.
I bet the Today Tonight coverage was embarrassing.
Hilarious. Love it!. Great music and the Adam character is awesome.
Woooo hooo! Awesome!
The chick with Pam is so much hotter. And they look ‘real’. Good on ya brand. If the ad is judged by hits on the crazy site than it’ll be success for sure.
Just coz the client said Pam or bust doesn’t mean we couldn’t put an intelligent idea in it. This is embarrasing guys. I’m gonna move elsewhere. Bunch of MCP’s!
Awesome effort fellas. Craig especially. You should put this one on the shelf with the Photographer of the Year awards mate. Well bloody done mate. I’d love to work with you someday mate, brilliant!
Great to see something that isn’t taking it self too seriously, good on em for having a laugh.
Nude photography and now Pamela covered in cream…
I was underwhelmed after all the hype but it’s obviously not meant to be taken too seriously. But the old ‘do something attention grabbing and then attach a url to it’ was fine 10 years ago when the dotcom bubble was inflating – outpost did a funny campaign with a hamster being fired out a cannon and a tattoo on a forehead. The only thing is is that it gets the name out there but absolutely no reason to visit it. Basically too focused on the tits to care about a bloody url….
I give the ad 1 half chubby
Hmm.
Juxtaposition is only funny when it is clever. And clever in this case means ironic. Unfortunately there is no irony at in some bloke fantasizing about Pamela Anderson in a bikini. Men do it all the time. The solution would have been to retain all the elements but reverse them, so real-world cliche Pam was juxtaposed with a nerd’s eye view of her in plain clothes, talking about routers and switching. Keep the casting, keep the soundtrack. At this level it is all about separation of powers and without a deus ex machina to make sure the finished ad is everything it could be, great opportunities quickly become wasted opportunities
I get it – it’s a dream sequence. wow. clever. after all that PR and this is the ad? back to baywatch for me. (and the other chick is hotter!)
What an embarrassment.
Would love to know what the women at Brand think about working for an organisation that is willing to put their name to this.
This makes me embarrassed to be in the industry. It has set advertising back 30 years. I’m surprised people put their name to this. It’s sheer smut, and not even smut with an idea. What a wasted opportunity.
9.50am
+1
GoDaddy much?
Waiter! Fetch me a bucket!
from the national blog.
Anonymous said: please let it not be another Pamela dream sequence! http://www.youtube.com/watch?v=vPCAewQNuX0
December 2, 2009 3:06 AM
Bit of petty jealously which is typical of this city. Isolation can breed narrow minded people who get off on criticism but never do anything themselves. The ad is quite good, not an award winner but made me laugh and obviously designed to create a noise quickly which it seems to be doing.
Beats seeing Rick Heart in a Bikini..
Do we know if the client has put some money aside to redesign their crap website and logo? bloody hope so..
Bit of petty jealously which is typical of this city. Isolation can breed narrow minded people who get off on criticism but never do anything themselves. The ad is quite good, not an award winner but made me laugh and obviously designed to create a noise quickly which it seems to be doing.
way to GoDaddy, guys. LMFAO.
http://www.youtube.com/watch?v=ri47wy0scmk
Have to agree, it makes me want to get the hell out of advertising. We have busted our guts in this industry to have women taken seriously in the boy’s club that is advertising and Brand takes us back 30 years in one swoop. The women of Brand should be walking out in protest.
Can’t wait for their hilarious black face follow up.
@ 1204 Are you f***ing serious??? As a woman working in advertising, what bit of the this monstrosity do you think I’d be jealous of?
ha ha, love it. I cracked up and I’m a chick! Get some icecream, a close friend and some fun!
Nicola, I’m almost certain you area “Nick” and I’m very certain you work at Brand.
Nicola,
I’m guessing you are the sort of ‘chick’ that has a Playboy bunny sticker on your car. Way to notch one up for the sisterhood.
Yeah I’m so jealous that I didn’t create this ad. I’m missing out on not being able to look my mum or sister or wife in the eye when she asks me if I did this spot, or trying to explain to my partner that I made this ad so I could fly to the other side of the world to ogle another woman’s boobs. I’m missing out on the uncomfortable expression on every woman’s face at The Brand when this is aired in the agency and they have to pretend like they are ok with a woman being objectified because the boss made it, and they can’t afford to not be on board. And I’m missing out on the feeling that if I’m a woman and I work at that agency, are the guys there looking at me in the next board meeting like they look at Pammie? Ewwwww. Yeah, totally jealous. More like totally disgusted.
all the feminists and you-should-be-shamed-of-yourselver’s are missing the point – it’s been done, better, elsewhere. end of story.
@ 125 You are my hero. That is the most perfect post i am yet to read on this blog.
Thanks for the link 12.51. You’d think after the RAC stop motion ad the Brand would realise we all have access to Youtube.
Hi Perth, Pam here. Gee you are a conservative bunch aren’t you? We had so much fun with the boys and girls from Brand and Crazy Domains, such a pity the ad has offended some of you. I really thought it was pretty tame to tell you the truth. Seems like a lot of fuss over nothing to me. xx Pam
12.56. That’s right there’s plenty of silicon to go round.
strong opinions in thrad.
chicks are jealous because they dont look like those two birds.
It’s about as classy as the logo on the end frame. Is it demeaning to women? Not as demeaning as it is to men. If that old hag got her bits out in my meeting, I’d call the old peoples’ home to find out if they’d lost one.
Anonymous 1.42am
Rampant obsequiousness will only get you so far in your job hunt. You also need to leave your name.
Ross.
Wow, so much petty jealousy and negativity.
No has ever suggested this spot is going to win a creative award. However, it is a very entertaining, nicely executed and strongly branded commercial that is already generating plenty of publicity for the client, which no doubt they’re thrilled about.
The criticism of this commercial is way over the top, but nonetheless expected from the Brand bashing contingent that frequents this site. But hey, the agency continues to win competitive pitch after pitch, its profile has never been higher, and now it’s collected some handsome production dollars by way of a refreshingly ambitious, daring and potentially lucrative client no one had heard of until now. So perhaps some jealously is understandable.
And as for the PC-related comments. Come on, it’s Pamela Anderson – a universally recognised (former) sex symbol. The spot is not supposed to be taken any more seriously than she is. I highly doubt the Brand girls are plotting a mass walkout and nor should they.
To the haters, why not desist with the negativity, win some business and produce some work worth talking about?
Regards
PS – I do not work at The Brand Agency.
Did someone put a gun to Pam’s head to make this TVC? The woman has made a career out of objectification. Pam has nurtured her role as male fantasy and made a fortune. Don’t shoot the messenger. Your beef is with Pam – it’s essentially her idea. Sisters are doing it (to) themselves.
oh god damn perth… the absolute tall poppy hacking, prudish capital of australia. if you wanna talk irony – it’s not in the f*ing ad!!!! its those of you who have the complete inability to take a joke in an industry thats all about the punch line.
and girls if this was a dude, lets say mr hot-right-now Ryan Kwanten, in a pair budgie smugglers dancing would you buy more domain names? probably not. not your market. not your ad. i know i probably wouldn’t. i probably look into ab-rollers tho. is that the point?
Quick a fire, everybody throw in their bras.
What the client wants, the client gets. Close your eyes and think of the mother land.
I’m offended that women bother to be offended at things like this.
Jesus Christ, it’s an ad, not a freaking address to the United Nations.
I’m proud that such a well made ad has come out of Perth.
2:57 Well said.
Stuff the feminist angle and shut up all you tools who say you are just small minded perth bitches – when it comes down to it it’s just a shit ad and a real waste of an opportunity.
yes it will get noticed, but yes, it could have been much much better.
What is Brand’s problem? They produce the biggest pile of shite ever (creatively and sociologically) and then whine about Brand-bashing. Get over yourselves guys.You put this heap out there with your name on it trying to get all rockstar and then you complain.
The ad is crap whichever way you look at it. Crap script, carp acting, crap production and the biggest sexist cliche possible. It is more base than base. And those are the facts – not anything to do with bashing an agency.
And it has nothing to do with being in or from Perth. If any significant agency anywhere in the world produced rubbish like this they would keep very quiet about it because it would be an embarrassment to the agency. The only a shonky operation would put their name to something like this and up until now I had not considered Brand to be in that realm.
The more you try and defend it the worse you look.
And as for 4:20, I’m amazed that you managed to lift your knuckles off ground and up to the keyboard. And you also used a couple of complete sentences.
Don’t you DARE presume what all women do or should feel about an ad light this.
I am a woman and you do NOT speak for me. I find it embarrassing that such a fuss is being made about an ad with a few boobs in it. Talk about the dark ages.
Nice piece of work from the Brand for all female clients
I am sure you know we also watch television,read newspapers and read the blog too.
5:23 You are a shit stirrer. Brand can hardly consider every client on the books when choosing what’s right for one client. If they had Adultshop as a client would other clients have a right to be professionally outraged at the content of the advertising?
5:12
Who are ranting at? That time of month is it, Sweetcheeks?
I’m with you. Sexism rocks, dude.
Looks like the agency had a jump the shark episode.
But hey what demographic are they appealing to.
Young males mostly I would have thought. Those same young males who would most likely be thinking who is the ageing blonde chick?
Still its PR.
Brand would surely have been better served coming up with something brilliant like this for City Farmers…
http://www.youtube.com/watch?v=Qmv2UCFyS40&
5.50
Brand can produce whatever advertising they see fit,but when a client say Lotteries or RAC has a problem with what they have chosen to put on on their books and show as their best work they can only blame themselves.
Hey there.
I get it now!
Half of you are offended by sexism so you’ll get laid.
Half of you read the press release thinking it was a joke and are upset that it’s real.
And the other half just can’t understand why all that freedom and money was, well, a dream sequence. At least GoDaddy and Gilligan’s Island were real!
Junk Waffle
p.s. National blog fwd forgot this little beauty of a tribute:
http://www.youtube.com/watch?v=TW3WWCXDT_0
6.06 I see the connection. Thai ridgeback and Pam…woof woof!
Yes 5.01 and 4.53 are spot on.
The brand guys created this ad to get a reaction and then they spend all day defending it on this blog when even they know this is not a good ad.
They have sent out probably the worst and most overwritten press release ever, pushed it on every media they can for publicity, even said it will cop criticism on Today Tonight, and then when we all agree and say hang on this is shite – which is what they want – they start complaining.
Brand, just be honest and say we gave the client the ad he wanted and we can all move on.
I can forgive the brand for the sexism – it’s got Pam in it for Christ’s sake. But I can’t forgive them for the fact that the ad is just bad. Very bad.
7:37
Brand has Lotteries now?
It’s all relative. This is simply the Ad of the Year from CB’s Agency of the Year
I am sure Brand will be putting this ad on their reel for all Government pitches
i
Craig should be appalled with that little effort. for CD at the brand – isn’t that like going back to year 1? nice way to create PR though, something you never put past the brand.
how typical to use Pam in such an objectified way, no originality whatsoever, sure the girls are hot (yes I’m female and can say that)and the guy is geeky but totally disappointing especially from the Brand. Hey but any attention is better than none right?
I think we’re missing the point. I’ve got s sneaky feeling the point was to generate publicity well beyond the $12.73 that Crazy Domains has to spend on media. You’re talking about it aren’t you? Christ, I’ve already posted 17 anonymous comments.
The worst punishment the ACCC could give brand for this ad would be two extra weeks on air
if Brand had won the Steel Blue account:
http://www.youtube.com/watch?v=Dpv0ELUepTs
I just wonder how they ever got the client to agree to the concept???
Pamela Anderson, buxom brunette, gold bikini’s and cream… must have been a tough pitch.
Would love to see what the other concepts were that were rejected…
Does the media buy include Girls of the Playboy Mansion by chance???
At least they had a clear definition of their market – targeting new web startups by teenage boys, men who peaked in the 1970’s or 80’s and pole dancers…
crazy…
Beyond the any publicity is good publicity argument, what is this doing for Brand’s brand? How does producing this type of work position/reposition Brand in their customers eyes? They have been very keen to have their name attached to the project – ie sending in Craig not the client to “defend” the work is a very deliberate decision.
Good move or insane from the agency point-of-view? Discuss.
11:47,
This is how I imagine it went.
Client came into Brand (probably a mate of a mate or some cashed up drinking buddy – think a cross between John Elliot and Singo) ad goes, “I think I could make a shitload of money out of doing this in Australia.” and he showed them all the Super Bowl crap that Go Daddy did.
Then Brand guys went, “Yeah Hot, but we can’t get any old local skank to do it, we have to go to LA, stay at Shutters, pretend we are real ad players for a while and use a washed up Canadian skank.”
Then the client said, “Fuck yeah. I can come (or is that cum) on the shoot can’t I mate? This is going to be soooo hot.”
Then some junior account girl went, “But what about a script?”
The the client went, “Who invited that hot bit of arse to the meeting? She’ll be coming to LA with us, right?”
They knocked wrote a script on the back of napkin while downing beers Boonie style on the flight over there.
That’s my daydream any way…
11.47. What other concepts? Surely it’s obvious that this was a first thought.
69 comments!!!!! Oh YEAH!!!!!!!!!
Mumbrella is currently looking for the prize tvc turkey of the year…
(shame I think nominations have closed – or have they??)
think we’ve got ourselves the grand daddy of them all here in WA…
with all the roasting in this forum – Christmas has definitely come early for this big sucker.
I’ll set the table…
Then they did cocaine off her thighs.
69 comments.
Perhaps the someone could have arranged to give the 69th poster a prize.
What about lunch at slickchics!
(actually no cant you go there, it closed down as the 80 and 90’s lunchtime crews all grew up or have died)
Perhaps the most interesting thing to come out of this post is a chance for us to evaluate our social stance on how we view these sort of issues. It appears some of the posters here a poles apart.
Also be nice if the client ran a follow up advert down the track that treats women more professionally and then shared the results with us. Maybe even go out on a limb and give the brief to a all female creative team and see what they can come up.
The agency could actually then go to the client with some great creative and show them/us the difference between what sells more – solid creative or um… this.
The result would be really interesting.
There is nothing quite like seeing a supposed reputable agency f*#k something up in such a big way and be so completely oblivious as to how much they have f*#ked up in so many ways. Ahh the Brand! Ahh the irony! Ahh the 80′!
What a waste of ice cream! I wonder what flavour it was. Maybe it was French vanilla… or maybe caramel. Either way, it was a bit wasteful.
… after a second look, I’ve decided it had to be vanilla… such an underrated flavour.
Who doesn’t love a beautiful woman with big boobs, I think the ad is brilliant and clever. i say congrats and well done and give us more!
I think it’s really disappointing when people put their work up here on the blog and all they seem to get is hate. Unfortunately in Brand’s case for this ad it’s well deserved. Keep the comments coming. I’m really enjoying the show.
Lets be honest, women have been creeping insidiously up the advertising career ladder here in Perth. Women account managers, Women planners, women creatives. Next thing you know we’ll have a woman photographer/creative director cranking out endless guitar solos at the battle of the adbands. So it is entirely appropriate to see one of our major agencies make such a definitive statement about how we should be viewing women who dare to aim higher than front desk or junior account management. Remember guys, they’re all nearly naked under those business suits. And most of them would be happy to wrestle each other in cream, given half the chance.
11.38 on Dec 4 – The Blue Steel ad – absolutely brilliant!
Many moons ago, when John Ilian was Craig’s CD at FCB Shorter, John was fond of saying “only when you know the rules can you break the rules”. (Or something like that). Since then, Craig has certainly paid his dues and I believe he knows when and where to break the rules. This is just one brief for just one client. And since I’m ranting, I find it amazing that commentators from the outside looking in can decide what is best for Brand. I say be like Elvis and clean up your own backyard. And yes, no I’m not from the brand : – )
dg
There is only one rule in Ad Club, Break the rules. Good work Craig.
Have a damn good look at what time most of these messages were posted. If you spent as much time doing your actual job during work hours, as you do on these inane messages, then maybe you have the right (and the experience) to comment. Other than that, shut up and go and do something that is of benefit to our industry.
whos the other girl name???
Ooooooooooohhhhhh we’ve been told off by 8:59, Oooooooooohhhh.
What did you do? Stay at work late just so you could post outside work hours? HAHAHAHAHAHAHA you sound foolish.
8.59pm.
Do you work at Brand? I only ask because the very idea that “work” can somehow separated from spending hours surfing, posting and yes, even commenting on the web is as outdated as your ad. Modern advertising relies on its practitioners living and breathing social media and the whole gamut of web 2.0 interactivity. Anyone who thinks this kind of thing should only happen out of “work hours” and enforces this belief rigorously will soon lose the very people it needs to survive.
>8.59… lol. well said. what a washing trough. thumbs up Craig and the gang for choosing the right time to press the right buttons
i have never seen so many comments on campaign brief…. this ad has done its job so far – hopefully crazy will make some money back………..
5.18, the problem with this ad is that no rules were broken. It’s a tired cliche.
And 8.59, these negative comments will benefit our industry if they ensure no ad like this ever blights our industry like this again.
BIG BOOBS, BEAUTIFUL PAMMY, BEAUTIFUL WORK. Stop being such knockers – competition too hot for you boys!
Wonder if 8.59 posted just after he got back from lunch
1.16pm
A desperate attempt to get this post over 100 replies. Good luck to you.
And no, getting lots of responses – overwhelmingly flaming you – is not a great result for an ad, an agency or a brand.
We’ve heard in great detail from Craig about how he enjoyed the experience, I wonder how Mr. Yole and Mr. Harris have found it?
8.23 (you could ask me why i care why you care, but) I’m intrigued, why do you care what Mr Yole and Mr Harris think about it. Seriously, why? To prove your conspiracy theory that Brand are now worried that they have upset all their self-respecting clients? Surely that’s their business and something they considered long ago. Pray tell, is that it? Or do you have dreams of working in a big agency and feel kinda close to the players when you type their name? Or are you bored? Please. please I have to know, why do you care how these two gents enjoyed this experience? It seems to be a rather leading question; you suspect they have not enjoyed it? Does that make you feel good. Does it prove your point? Which is? Tell me, I have to know, now!
ps – is 6.24pm ‘posting’ in work hours or after work? Either way, I’m having a short break. I promise, then it’s back to saving the industry, one pun at a time!
7:26/6:24 (you forgot to set your clock back after daylight spendings) don’t punish yourself over this; the industry can survive punitive measures dished out by puny pundits of the punch line.
Mr Yole is writing notes for next years Cannes holiday and Mr Harris is sitting on the back of his boat trying to get excited about the Dockers.
Next question?
how much did they pay her?
you jealous competitors are just angry that brand got the job and not yourselves and it is clearly visible!
What country do you think you are living in anyway when you say that it is being sexist? Ad’s far more “sex related are on all day”.At the end of the day It’s all meant for a laugh so your negative comments aren’t affecting anyone views and only bringing out your own ignorance. They made this ad knowing it would get some negative attention and so far the only people besides jealous competitors who are flaming the ad are old people!..says alot about you bunch doesn’t it.