CRASH AT A MATE’S PLACE

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Marketforce creatives Murray Laird and Julia Elton-Bott brought their 2008 Cannes finalists posters for the Office of Road Safety to life in a series of radio spots titled Mate’s Motel. The 50s style spots encourage young drinkers to crash the night at a mate’s place rather than drink and drive.

Hear the first spot.

Hear the second spot.

CREDITS:

Client: Office of Road Safety

Doug Baird (Project Manager)

Roger Farley (Director, Community Education and Communication)

Creative Director: Andrew Tinning

Account Director: Sharyn Beor

Creative Team: Murray Laird and Julia Elton-Bott

Agency Producer: Clare Kelly

Production: Soundbyte

Producer: Brad Habib

Voice Over: Lee Perry

Singers: Stephanie Tomatera, Denies DeMarchi & Monique Robinson