Cooch Creative helps to free the bears

Free The Bears rescues and rehabilitates abused bears in South Asia.

The organisation has a policy of not showing negative images of bears but needed to get the message out in an increasingly competitive marketplace.

Budget was minimal as is usually the case in these situations so Cooch Creative used one of their bears and employed the of theatre of the mind to do the rest.

Credits – Creative Director/Writer: Ron Samuel. Art Director: Aleisha Zappia. Photographer: Craig Kinder. Client Chief Executive Officer: Matt Hunt.