COOCH AND 303 TACKLE GRAFFITI AND PAIN
October 27 2008, 9:44 pm | | 16 Comments
Two campaigns that Campaign Brief has sourced recently is ananti-graffiti campaign created by Cooch Creative for Transperth and anew radio campaign from 303 for exiting client, HBF Insurance.
Cooch’sbrief was to ensure that regular bus and train users are aware that thelaw has changed and graffiti is now a criminal offence that can resultin a jail term. Two executions that caught CB’s eye are a nice bus seat ad anda simple web banner that makes the point (see pics here).
303’s new HBF “Ouch” radio campaign promises a more painless experience.
Listen to the first spot.
Listen to the second spot.
Listen to the third spot.
16 Comments
Well done guys they are both really nice bits of work. The seat back is great.
Very nice work Cooch, welcome back.
Good stuff cooch. would be great to see you guys doing more work like this.
Love the web banner too. So simple. Not a big fan of the HBF radio though, but as it’s on the way over to Meerkats it was probably just rushed through. Pity, as some great work on the way out would really heap pressure on Meerkats.
Can’t wait to see the first work from Mike & Ronnie. The pressure is on them and I really hope they make a good fist of it otherwise they are going to get slaughtered on this blog. That’s the great thing about this CB blog – it keeps us all honest
9.03AM said “That’s the great thing about this CB blog – it keeps us all honest”
Ha ha
After a long dormant winter Cooch blossums.
“blossums”?
12.15 Iz that yoo, Dav?
Mmm, one great ambient idea and a pretty good web banner does not constitute a ‘comeback’ in my books.
Nice work, but it’s way overdue guys. Hope you can keep it up.
Hilaryus 2.46
Love the Cooch handcuffs and web banner. Very arresting.
Get it? Arresting – coz the guy’s been arrested.
I’ve still got it.
i like graffiti. pity advertising is now all over the freaking train trying to stop people putting voluntary art all over the freaking train.
i’d rather sell cheeseburgers for a living.
Maybe ‘honest’ is not the right word but it does sort of keep the pressure on as we will all be watching what the Kats do with HBF. If it’s bad the boys at 303 will certainly be very vocal on the blog.
graf. Chances are, you will
2:03 – chances aren’t. ha ha.
Didn’t Gatecrasher do a radio campaign precisely like this one when they had the HBF account?
Yes, Gatecrasher did a campaign very, very similar to these. And by similar, I mean exactly the fucking same. Was wondering if anyone was going to say something.
Funny that…. heard it all before….