Communications Essentials : 8 Weeks including 1 full day workshop starting March 12, 2012
AdSchool presents an 8 week introduction to the world of communications. This course will provide newcomers to the industry a greater understanding of the day-to-day processes and underlying principles of all aspects of an agency and industry.
• The role of communications: why it is more than just advertising
• Advertising effectiveness and success
• Business management and finance
• The signs of success
• Working with clients
• Managing you and your relationships
• Work life balance in the communications industry
• Communication and presentation skills
This 8 weeks experience ends with a one full day workshop with a list of senior agency mentors who take you through the day in the life of a pitch.
Guest speakers include:
• Al Taylor, Managing Director 303Lowe
• Ronnie Duncan, Head of Planning, Meerkats
• Adam Marshall, Managing Director, OMDWA
• Mark Treasure, Director Media Tonic
• Jo Bulline, Director Trilogy AM
• Rowena Smith, Financial Controller 303Lowe
Plus workshop mentors from Marketforce, Meerkats, The Brand Agency, 303Lowe and Gatecrasher.
Date: Monday, March 12 to April 28 2012
Time: 6pm – 9pm, plus 1 Day Workshop Saturday April 28
Course Fee: TCC Agency Member: $995.00 | Non-Member: $1095.00
Lecturer: René Migliore, Head of Business Management, 303Lowe
René has over 15 years experience in Marketing and Communications working in Perth and Melbourne. His experience on a range of local, national and international brands has given him a depth of knowledge across a variety of categories, both consumer and business. Starting his career at Shorter&Partners, René has worked in Melbourne at DDB and The Brand Agency before moving to 303 in 2006.