Claire Davidson takes in the seminars at the Cannes Lions Festival of Creativity: Day 6

Claire Davidson (left) is in Cannes this year and is reporting exclusively for Campaign Brief Asia. Here’s her round up of the speaker sessions on Day 6.

We’re on the home stretch here at the Cannes Lions.

There are many happy smiling agency folk walking around with their shiny busts of metal, and there are still quite a few gongs left yet to give out. Everyone is looking at the next two days with a healthy mix of passion, frenzy and trepidation. The competition is as fierce as the World Cup. Well… almost!

I went along today to see the seminar ‘The Real Awakening of China:  Consumption Economy and Digital Revolution’ with Maurice Levy, Chairman & CEO, Publicis Group and Sy Lau, President of the Online Media Group of Tencent, SEVP Tencent Holdings.

China’s rise to become the world’s largest economy is no longer an if, but a when.  We have all heard of the powerhouse companies in China – the likes of Alibaba, Weibo and Tencent – but the rest of the world doesn’t have an awful lot of information about them in this digital landscape. Tencent is the 4th largest internet company globally.  It has a market capitalization of US$139 billion. That’s impressive. Tencent falls only behind Google, Facebook and Amazon. They have 73% of China’s mobile penetration. The company comprises WeChat, QQ, Tencent video and Tencent news, amongst others.

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