Child abuse on Gruen tomorrow night

THE GRUEN TRANSFER

joined by Dan Gregory and Gruen newcomer Carolyn Miller

How do you sell?

Weight Loss Products: Did Jenny Craig hit pay dirt when they signed Magda Szubanski? Smart PR or cash for comment? And why are there hardly ever fat people in weight loss ads?

Ad of the Week

Child Abuse: The panel discuss the controversial Australian commercial about incest. It’s a confronting subject and an intense conversation.

The Pitch

Can our duelling ad agencies come up with a campaign to launch a charity for all those super-rich CEOs now facing smaller payouts thanks to the Global Financial Crisis. This week something different – two digital agencies, which specialize in online campaigns, are in competition:  Soap Creative, Sydney versus Sputnik Agency, Melbourne.