Meerkats creates new News campaign for Seven
Channel 7 Perth has launched a new campaign to promote 7 News this week with a 40-second spot featuring Rick Ardon and Susannah Carr.
Created by Meerkats, this campaign comes against a backdrop of increased emphasis in Seven’s dominating news products.
There are also three 20-second versions with Angela Tsun and Basil Zempilas, as well as 5-second teasers, which are already running.
‘Noise to News’ has been created to reflect not only the global-to-local remit of Seven News, but also the fast pace of modern life with its ‘news-snacking’ culture and the slightly overwhelming nature of non-stop news. All this is portrayed against a backdrop of images and issues that matter to the people of Western Australia.
The slightly frenetic context is deliberately contrasted with the calmness of the Seven News, giving viewers their trusted insight into the day’s news.
Directed by Meerkats’ Dan Bradley working with a WA-based crew, the campaign was shot at the Channel 7 Studios in Dianella and features a new version of the classic ‘Nobody knows news like Seven.’
Credits
Account service: Gavin Bain/Sabina McCulloch/Lisa Hayman
Planning: Jake Pearce
Producer: Sam Rees
Creative / Director: Dan Bradley
DoP: Mick McDermott @Transvision
Editor: Caitlan O’Connor @First Light
Post production: Steve Vojkovic @Boogie Monster
Sound: Brad Habib @Soundbyte
Composer: Andrew Wright @Soundbyte
7 Comments
Oh please.
A bunch of nice library images tagged with usual shot of a couple of thunderbird models with fake smiles.
So Channel 7 – so Perth
Yeah nah, I like it.
Really is that it? How many more visual cliches can you get into this meaningless twaddle?
no offense, but obviously shows that meerkats need the business if they are putting their hand up for a ‘showreel’ gig.
What a crock
Who writes this stuff.
“Noise to News’ has been created to reflect not only the global-to-local remit of Seven News, but also the fast pace of modern life with its ‘news-snacking’ culture and the slightly overwhelming nature of non-stop news”.
Noise to news needs to be more exciting
When I first saw this ad, I couldn’t help but think “wow look at all this awful stuff that’s happening around us” and then at the end, we see 2 cheesy grins, which made me think “great, now I have to watch them tell me all about it”. If the ad was supposed to give us a sense of calm or relaxation, it failed. It made me edgy as hell.