CBH partners with Danny Green and RAC to deliver harvest season road safety message

The CBH Group is pleased to launch an integrated road safety campaign involving partnerships with renowned boxer Danny Green and RAC.

As the Western Australian grain industry ramps up for harvest, CBH and Green will be reminding growers, grain carters and those sharing the road about the importance of driving safely.

“My father was a farmer in the Wheatbelt so I know how important it is to take care on those regional roads,” said Green. “I’m glad to be a part of an effort to remind people about the little things that can be easily forgotten; things like making sure you’ve had enough rest or are allowing enough following distance.”

The campaign includes social media videos with Danny Green, as well an education campaign with RAC.

Watch Safe Grain Carting

Watch Safer Harvest Driving

CBH Group General Manager of Operations, David Capper, said road safety was an important factor in ensuring a successful harvest.

“Harvest is a busy time on the roads and it impacts a range of people from growers delivering grain to CBH sites to members of regional communities. We’re pleased to have established these strong partnerships to help raise awareness of some of these issues and reduce the risk of accidents.”

RAC General Manager Corporate Affairs, Will Golsby, said the partnership provides another opportunity to build on RAC’s existing Elephant in the Wheatbelt campaign and will help to deliver road safety messages to local residents and seasonal workers during harvest.

“We’ve had a tragic year so far on our roads WA-wide, with a staggering 62% of fatal crashes occurring regionally and the Wheatbelt having already lost more lives on the road this year than the whole of last year. RAC urges motorists and heavy vehicles to drive safely and share the road.”

The partnership with RAC will include its Elephant in the Wheatbelt heading out to a number of CBH receival sites to help remind growers, grain carters and harvest casuals of road safety.

The campaign was produced by Rubis.