CATHERINE GRAHAM FOR ADMA – NEXT WEEK

If you want to discover the secrets behind one of Australia’s most popular loyalty programmes make sure you book your tickets for the next ADMA luncheon on Friday, March 13 (i.e. next Friday).

Catherine Graham, Head of Direct Strategy at OgilvyOne Melbourne is responsible for the CRM strategy for Myer One and she will be presenting three case studies that showcase different aspects of this industry-leading programme. With in excess of 2.5 million members and contributing to over half of the total sales at Myer, this is a loyalty programme worth knowing about.

For bookings and more details, contact Dennis Pentony – dennisp@iinet.net.au