Cannes Day three: Beyond the awards

PaulYole, head of strategy at The Brand Agency, has been a delegate inCannes for the past five years. Here’s his ‘beyond the awards’ take onthe third day in Cannes…

After a slow start, things are picking up.

There was a good session with draftfcb this morning, with hardly a wankword to be heard. Having surveyed 2000 people they’ve worked out that we have an average of 6.5 seconds before people walk away from our ad messages. That’s longer than I thought and a hell of a lot less time than I’ve given some of the speakers this week.

Draftfcb also showed an interesting project from Sweden called Radiojanst – The Hero. Check it out here

After draftfcb we had a real treat with a presentation from Charlie Todd, the founder of Improv Everywhere. Very funny.

Next up, a workshop with Nick Law from R/GA and Ty Montague ex-JWT. Talked about how storytellers and systems designers need to work together. Amazing that most agencies have still not worked this out.

Unfortunately being in the workshop meant I missed out on Ben Stiller, along with 400 others.

It’s the Opening Gala tonight, where I’ll be celebrating a few wins for some friends. The biggest item for discussion will not be about what will win film Grand Prix, but “where the hell is Kim Shaw?”