Cannes Contenders: Colenso BBDO, Auckland

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief is showcasing the work we hope will impress the judges. Featured here is the entries of one of the region’s best agencies, Colenso BBDO in New Zealand…

NZ Breast Cancer Foundation: Breast Cream

The World Health Organization estimates that 400,000 lives a year could be saved through the early detection and treatment of breast cancer. But 70% of New Zealand women don’t check themselves regularly. So Colenso BBDO created Breast Cream a simple moisturiser  that makes checking your breasts a part of your regular beauty routine. Simply applying it helps you look and feel for any lumps or changes that could be signs of cancer.

Tip Top: Yes Sticks

Research shows that ice cream causes neurological changes that make us feel good. Or, as New Zealand’s most popular ice cream maker likes to say, Feel Tip Top. So Colenso BBDO New Zealand thought, when people Feel Tip Top, they’d be more likely to say ‘yes’. So Colenso BBDO created Yes Sticks. A way to ask someone for something by harnessing the positive effects of ice cream. People’s questions were printed on specially made sticks that were revealed once the ice cream was finished and the person being asked was Feeling Tip Top.

Volkswagen NZ: Reduce Speed Dial

Poor decisions on the road are the result of momentary lapses in judgment. Our rational, responsible selves take a backseat to the irrational person racing to a meeting, or overtaking a frustratingly slow driver. This idea disrupts behaviour at this critical moment. The Volkswagen Reduce Speed Dial is a replacement panel for the speedo in Volkswagens. It follows all of the clarity and safety restrictions of a standard speedo, but the dial is personally hand written by a loved one. This simple, personal mnemonic reminds drivers what they have to live for at the exact moment they consider speeding. Inserted into select Volkswagen families Golfs, Colenso monitored their driving habits before and after, to understand if the agency could in fact, engineer safer drivers. Turns out, they can.

Pedigree: Dogs Don’t Judge – Lower Back Tattoo

Dogs don’t judge. Dogs see the good in everyone and make us better people, it doesn’t matter who you are, what you say or what you do, they love you unconditionally and never judge, no matter what happens or what other people think. Pedigree. Feed the good.

Pedigree: Dogs Don’t Judge – Lottery

Dogs don’t judge. Dogs see the good in everyone and make us better people, it doesn’t matter who you are, what you say or what you do, they love you unconditionally and never judge, no matter what happens or what other people think. Pedigree. Feed the good.

Pedigree: Dogs Don’t Judge – Crazy Hair

Dogs don’t judge. Dogs see the good in everyone and make us better people, it doesn’t matter who you are, what you say or what you do, they love you unconditionally and never judge, no matter what happens or what other people think. Pedigree. Feed the good.

Pedigree: Dogs Don’t Judge – Whack Job

Dogs don’t judge. Dogs see the good in everyone and make us better people, it doesn’t matter who you are, what you say or what you do, they love you unconditionally and never judge, no matter what happens or what other people think. Pedigree. Feed the good.

Pedigree: Dogs Don’t Judge – Old Sweatpants

Dogs don’t judge. Dogs see the good in everyone and make us better people, it doesn’t matter who you are, what you say or what you do, they love you unconditionally and never judge, no matter what happens or what other people think. Pedigree. Feed the good.

Pedigree: Found

Colenso BBDO, Auckland

When you lose your dog every second counts. So what if there was a way to activate an army of scouts in the exact area your dog was last seen, with just the push of a button? Well, that’s Pedigree Found. You just register your dog for piece of mind, and if they go missing you just press the LOST button. This creates lost dog alert mobile ads in the area your dog was last seen instantly, geo-targeted to a pinpoint radius of 2.5 kilometers & personalized with your dogs information. This, along with notifications to all Found app users, gives our network of eyes all the details they need to bring your dog home safely, and quickly. To create Found, Pedigree and Google invented a revolutionary new system to push out dynamic, location specific display media in a matter of seconds – down from up to 30 minutes. And unlike GPS collars, which are expensive and haven’t reached anywhere near enough dogs, Found is free to everyone, and the cost of all live display ‘lost posters’ is taken care of by Pedigree. Further proof, that Pedigree really do want to make the world a better place for dogs, and the people who love them most. So now, thanks to FOUND, your dog won’t stay lost for long.

M&Ms: A Little Bit of History – Rock n Roll

It was 75 years ago when the first M&M rolled off the production line. Since then this little snack has ridden shotgun to some of mankind’s most important moments. This simple print campaign tells three incredible true stories of how a little round snack has helped to shape our world.

M&Ms: A Little Bit of History – Rations

It was 75 years ago when the first M&M rolled off the production line. Since then this little snack has ridden shotgun to some of mankind’s most important moments. This simple print campaign tells three incredible true stories of how a little round snack has helped to shape our world.

M&Ms: A Little Bit of History – Space

It was 75 years ago when the first M&M rolled off the production line. Since then this little snack has ridden shotgun to some of mankind’s most important moments. This simple print campaign tells three incredible true stories of how a little round snack has helped to shape our world.