Cannes: Beyond the awards

Paul Yole, head of strategy at The Brand Agency, has been a delegate in Cannes for the past five years. Here’s his ‘beyond the awards’ take on the first day in Cannes…

Bloody hell it’s actually cold here. I blame Kim Shaw. The first year he decides not to come to Cannes is the first year I have to wear a tee shirt under my cool new Paul Smith night club shirt.

It’s not a good look.

Sunday is the day when those who want to present a seminar, but aren’tgood enough or rich enough to make a Monday slot, get a gig. And by allaccounts they were pretty crap today. A bit like the weather.

I’m looking forward to Monday though. Rory Sutherland is speaking andso too are Go Viral and Guy Murphy, a great planner from JWT.

But I’m going to be checking out my Wankometer this week. I don’t knowknow about you, but I’m sick of the use of the C word in our business.Content, co-creation, connection, community, and so on. These guys arejust getting too carried away.

The Wankword of today was “stratergery”.

Go figure.

Tomorrow can only get better.