Campaign Brief The West Australian Caxton Creative Exercise: Call for Entries
Thanks to the generous sponsorship of The West Australian, our annual Caxton Creative Exercise for newspaper advertising is on again.
The objective is to come up with a great ad that (hopefully) wins awards for you and your agency and at the same time works for your client and help raise standards in Western Australia’s press advertising.
The West Australian will run the winning ad as a full page in one of their Monday to Friday editions prior to the June 30 appearance deadline for the Caxton Awards.
The West will also provide a trip for two to the Caxton Weekend for the winning creative team.
Last year, Julia Elton-Bott and Guy Hamilton-Howlett won with their IKEA ‘Crossword’ ad (shown left), which went on to be finalist at One Show and the Clios.
Marketforce has dominated this competition, having won it in 5 of the 6 years it has been presented. The only year they didn’t win – 2006 – Elton-Bott was part of the winning team from 303. That was the first of four-in-a-row for Elton-Bott.
All entries must be for an existing client of your agency, preferably one of your larger clients. Entries must be with Campaign Brief by 4.00pm Monday, May 31, 2010.
Download a copy of the entry requirements here:
The West Australian Caxton Creative Exercise Honour Roll
2004 : Alzheimers ‘My name is Hannah’ – Andrew Tinning (Marketforce)
2005 : Rosendorffs ‘Big Bang’ – Andrew Tinning & Tom Wilson (Marketforce)
2006 : Zu ‘Stilettos’ – Paul Coghlan & Julia Elton-Bott (303)
2007 : Lotto ‘Paint by numbers’ – Murray Laird & Julia Elton-Bott (Marketforce)
2008 : Crimestoppers ‘Seen something?’ Murray Laird & Julia Elton-Bott (Marketforce)
2009 : IKEA ‘Crossword’ – Guy Hamilton-Howlett & Julia Elton-Bott (Marketforce)