Campaign Brief The West Australian Caxton Creative Exercise: Call for Entries
Thanks to the generous sponsorship of The West Australian, our annual Caxton Creative Exercise for newspaper advertising is on again.
The objective is to come up with a great ad that (hopefully) wins awards for you and your agency and at the same time works for your client and help raisestandards in Western Australia’s press advertising.
The West Australian will run the winning ad as a full page in one of their Monday to Friday editions prior to the June 30 appearance deadline for the Caxton Awards.
The West will also provide a trip for two to the Caxton Weekend for the winning creative team.
Last year, Julia Elton-Bott and Murray Laird won with their Crimestoppers ad (shown at top) and flew to the Sea Temple Resort in Port Douglas. It was the second year in a row the Marketforce team won the competition. Other previous winners have been Alzheimers (Marketforce), Rosendorff’s ‘Big Bang’ (Marketforce), Zu ‘Stilettos’ (303) and Lotto ‘Paint by numbers’ (see below).
All entries must be for an existing client of your agency, preferably one of your larger clients.
Entries must be with Campaign Brief by 4.00pm Monday, May 11, 2009.
Download a copy of the entry requirements here:
35 Comments
Well done, Julia and Murray
how about this?
http://www.youtube.com/watch?v=lQdTStPnjvY
So Julia and Murray have won already have they?
Well done indeed.
That is truly amazing. Four years in a row for Jules. Congratulations. When do we get to see the winning ad?
Gee, seems like 303 are inspiring creatives to plagiarism in the US.
Awesome!
Seems it’s not just 303, either. Truly amazing
http://www.youtube.com/watch?v=fViObqGvIjM
Good on Les for sticking with the competition in very hard economic times. Had I been in his position I would have been sorely tempted to put up a cash prize and make running the ad in the West a precondition of entry.
2:24 Your a genius. He should call it the West Fellowship.
I’ll second the thanks to Les though.
1:17 Jesus has the client seen this.
If this is legit is pretty embarrassing.
2.24.
it’s “you’re”. Do try to keep up the standards old boy.
Well done to Les, Julia and Murray
Did anyone else notice that Jules is wearing the SAME outfit in this picture as she wore at last year’s Could be a Caxtons presentation? Standards, Julia, standards!
Did anyone else notice that Jules is wearing the SAME outfit in this picture as she wore at least year’s Caxton competition? Standards Julia, standards
CB, I’ve read the entry requirements and I have just one question.
Is Bostik a ‘big’ client?
CB and Marketforce get a room!
more photos.
strong update.
8.00 am get a life and get over that tired old innuendo cb doesn’t decide the winner, it’s done by a panel of quality judges who have no vested interest other than awarding the best piece of work. Now get off your cynical arse and try and produce something that is deemed worthy!
Judging by Pauls ‘bed hair’ it looks like he and Richard already got a room.
Campaign Brief, it’s not incorrect that you reported MF has one three of the last four years, but it would be more correct to say MF has one four of the last five years. Are you forgetting Alzheimers? (that was so funny)
How come there’s no photos of anyone from Rare?
Ally was at Rare.
Crazy like a fox?
Rare’s creatives are probably busy doing work
Or busy working out how to beat Julia ;
Looking forward to the comp, always a good day – good onya Les for keeping it going.
And who the hell wants to see photos of people from Rare? Mum, are you blogging again?
8.30am
Clearly not at the moment
Yes dear I am blogging again!
it’s because you are my cute little boy!
So proud of you love.
Good top photo.
Hey Mitch’s Mum. Seeing as you’re on the blog can you tell us why you gave your son the same name twice?
Anyone got any more ‘so called” plagiarism from the US.
They are the best thing about this posting!
I too would like to see more of the US. Perhaps a little more from Europe too.
ALTHOUGH:
The expression “save it for the game” has been around for years, and I’d hardly equate harnessing the power of nature in a little jar with capturing emotions, dreams and all that feel good stuff in a similar jar.
Might make for interesting farts in a crowded train though.
I gave him the same name twice because it was such a Rare thing to do – it just felt so right!
And as we can see, it was!
mwah mwah, my gorgeous little man xx
That Altzheimers ad was the best thing to come out of this competition by a long way way. If you ask me, the obsession with “clever” use of the medium which seems to have dominated recently has sidetracked everyone from doing good ideas.
p.s. can I enter yesterday’s front cover of TWA as my ad for The Dockers?
JW
12:57
What about Rosendorffs?
But yeah…the medium stuff is f@ckin grating on my nerves to….*
*goes off to find clever ways of using the medium…
Fred
Did you see what I did then? Clever use of the inter-medium.
And 2:57, are you just 12:57 who lost your one?
9.55
Never use the words ‘similar’ when speaking about creative.
Not a good mix….