Campaign Brief Award winners
Meerkats won its second consecutive Agency of the Year award on Friday night, after a stellar year in 2010 that included winning Lotterywest and IKEA and two Silver Lions at Cannes.
Meerkats partner Ronnie Duncan was Ad Person of the Year, and The Brand Agency’s client Perth Zoo won the Advertiser of the Year title, which includes a $5,000 airtime package from sponsor 92.9.
The full list of winners and finalists is:
Radio Advertisement – Sponsored by Mix 94.5
Best of Year: Rottofest It’s obscene ‘That’s Lovely – Marketforce
Finalists: Perth Zoo ‘Red Eyed Tree Frog’ – The Brand Agency
Perth Zoo ‘Slow Loris’ – The Brand Agency
Rottofest It’s obscene ‘Soup’ – Marketforce
Radio Campaign – Sponsored by 96fm & 6PR
Best of Year: Vulture Culture ‘Rottofest’ – Marketforce
Finalists: Perth Zoo ‘Find Your Animal’ – The Brand Agency
The Sunday Times ‘Valentine’s Day’ – The Brand Agency
Press Advertisement – Sponsored by The Sunday Times
Best of Year: Perth Zoo Elephant Art ‘Van Gogh’ – The Brand Agency
Finalists: Midalia Steel ‘Horses’ – Ad Impact
Office of Road Safety ‘Fold Over’ – 303
Press Campaign – Sponsored by The West Australian
Best of Year: Perth Zoo ‘Elephant Art’ – The Brand Agency
Finalists: Lotterywest ANZAC Day – Marketforce
Midalia Steel ‘Watch them escape’ – Ad Impact
Online – Sponsored by PerthNow
Best of Year: Mrs Mac’s ‘Crusty Challenge’ – Marketforce
Finalists: PADC ‘Win Back Some Respect’ – Marketforce
Perth International Arts Festival ‘Totems’ – 303
Out Of Home – Sponsored by The Outdoor Media Association of Australia
Best of Year: SunSmart ‘Cut out’ – Cooch
Finalists: Brownes Chill ‘Man Up’ – Marketforce
RAC ‘Slide Puzzle’ – The Brand Agency
RAC ‘UFO’ – The Brand Agency
Television Advertisement – Sponsored by Channel 7
Best of Year: Perth Zoo ‘Ribbit’ – The Brand Agency
Finalists: Alcoholics Anonymous ‘Shame’ – Gatecrasher
Drug & Alcohol Office ‘Wheelchair’ – The Brand Agency
Office of Road Safety ‘Safer Vehicles’ – Marketforce
Television Campaign – Sponsored by Channel 9
Best of Year: Alcoholics Anonymous – Gatecrasher
Finalist: Scitech ‘Laser Man’ – Marketforce
Supernova of the Year – Sponsored by Nova 93.7
Winner: Adriene Mellor – The Brand Agency
Finalists: Rozanne Fretz – Marketforce
Hayley Parker – Meerkats
Taryn Payne – The Brand Agency
Tobie Rhodes – OMD
Paige Wright – Marketforce
Campaign of the Year – Sponsored by WIN Television
Best of Year: Mrs Mac’s ‘Crusty Challenge’ – Marketforce
Finalists: Brownes Chill ‘Man Up’ – Marketforce
Cash Converters ‘Convert Your Thinking’ – 303
Police & Nurses ‘Make a Stand’ – Meerkats
Media Organisation of the Year – Sponsored by OMD
Winner: Evoke Media
Finalists: Austereo – Mix 94.5 & 92.9
Channel Nine Perth
The Sunday Times
Advertising Person Of The Year
Winner: Ronnie Duncan – Meerkats
Finalists: Gavin Bain – Meerkats
Kurt Beaudoin – Meerkats
Bruce Flint – First Light Digital
Steve Harris – The Brand Agency
Tom Martin – Mitchells
Linda Wayman – Austereo
Advertiser of the Year – Sponsored by 92.9
Winner: Perth Zoo
Finalists: Fonterra Brands – Brownes
HBF
Agency Of The Year
Winner: Meerkats
Finalists: Rare
The Brand Agency
303
Details of all the winners and finalists are in the special Awards edition of Campaign Brief, out now.
12 Comments
Well done on back-to-back Kats.
I’ve been entering these CB awards for about 12 years now and I’ve never won a damn thing. So I was very disappointed to hear we got up on Saturday night but weren’t there to savour the moment.
For the past five years, Cooch has gone to ADFEST in Thailand and each time, it’s been on the same weekend as the OASIS Ball. This year was no different. We were planning on getting tickets to the ball for the staff not going to ADFEST. I thought Ron was doing it. Ron thought I was doing it.
Lucky we’re in the communications industry.
We’ve apologised personally to the presenter of our Award – Charmaine Moldrich, CEO of the Outdoor Media Association – and explained our situation. She was happy to hear that it wasn’t an intentional no-show. She also mentioned we missed out on a great photo opportunity with her, and she was right. We don’t win bucketloads of awards so the PR would have been valuable. And I believe she wore a beautiful dress and looked lovely.
So on behalf of everyone at Cooch, sorry for not being there to collect what we consider a very prestigious award. We hope everyone enjoyed themselves and congratulations to all the other finalists and winners
Notes for next year’s awards:
• Have awards at a decent time so people are not drunk and/or beyond caring. Giving awards during the meal has the added bonus of shutting everyone up.
• Get the sound system working. Microphones were terrible, there were no speakers at the back of the room and we couldn’t hear a damn thing.
• Have someone stand at the front and tell everyone to shut the hell up BEFORE the awards begin… so we don’t completely miss the first three awards.
We paid a lot of money to wonder what the people on the stage were doing there. It was very frustrating and reduced the prestige of the awards.
303 runner-up for Agency of the Year?
4.57 – It’s very clear in the CB issue I picked up at the ball that Brand were runner up agency of the year.
12.55 – you make good points about the night but I am certain there were some unfortunate glitches that your Oasis committee member may be able to explain (as you “paid a lot of money” I gather you are working at one of the big agencies).
I have been to the last 4 Oasis nights and they have all been fantastic.
Well done to Brownes for all of your finalists. After the Fonterra years, it’s nice to have such an iconic brand back in town.
rare for agency of the year!???…that’s a bit of a joke, surely?
Sci-tech Laser Man? You’re kidding me right? Sometimes I think the judges enjoying taking the piss!
Mick you might want to thank Guy Howlett as well.The idea to use the adshel as a sunscreen dispenser was his.
2.17. Were you there? did you hear the response from the crowd. real laughter from a cynical ad crowd at a genuinely funny spot. It fully deserved it. LAYZZZZZZZZRRRRRRS
6.38am; WTF?
7.30…
Yes, I was there. The crowd was blind drunk by then, so I’d take their ‘real laughter’ with a grain of salt – and possibly another shot of tequila.
2.17