Call for Entries: 2011 The West Australian Caxton Creative Exercise for Newspaper Advertising

Thanks to the generous sponsorship of The West Australian, our annual Caxton Creative Exercise for newspaperadvertising is on again.

The objective is to come up with a great ad that (hopefully) wins awards for you and your agency and works for your client, and help raise standards in WA’s press advertising.

The West Australian will run the winning ad as a full page in one of their Monday to Friday editions prior to the June 30 appearance deadline for the Caxton Awards. The West will also provide a trip for two to the Caxton Weekend for the winning creative team.

Last year, Ad Impact’s Drew Ridley and Neil Martin (pictured above with The West’s Andrew Sculthorpe)  won with their Midalia Steel ‘Watch Them Escape’ campaign and scored a trip to the Quay West Resort, Noosa.

And a finalist from last year, the Perth Zoo ‘Elephant Art’ campaign, went on to be one of the big winners at the PADC Awards and the recent Campaign Brief Awards for The Brand Agency.

So many reasons to have a go: a free full-page in The West for the client; a trip to the Caxtons for the creative team; and a chance to pick up an award or two.

Download a copy of the entry requirements here:

WestCaxtonComp_CFE.pdf

Entries must be with Campaign Brief by 4.00pm Thursday, May 5, 2011 –  4 weeks’ time.

The West Australian Caxton Creative Exercise Honour Roll

2004  :  Alzheimers  ‘My name is Hannah’  –  Andrew Tinning  (Marketforce)

2005  :  Rosendorffs  ‘Big Bang’  –  Andrew Tinning & Tom Wilson  (Marketforce)

2006  :  Zu  ‘Stilettos’  –   Paul Coghlan & Julia Elton-Bott  (303)

2007  :  Lotto  ‘Paint by numbers’  –  Murray Laird & Julia Elton-Bott (Marketforce)

2008  :  Crimestoppers  ‘Seen something?’  –  Murray Laird & Julia Elton-Bott (Marketforce)

2009  :  IKEA  ‘Crossword’  –  Guy Hamilton Howlett & Julia Elton-Bott (Marketforce)

2010  :  Midalia Steel  ‘Watch Them Escape’  –  Drew Ridley & Neil Martin  (Ad Impact)