Buy friends a virtual coffee and make a difference for Classroom of Hope, via Marketforce campaign
April 17 2014, 11:48 am | | 8 Comments
Marketforce has created a campaign to launch Coffees of Hope.
It’s the first major campaign for Classroom of Hope, an innovative digital charity who’s aim is to eradicate poverty in developing countries, by giving kids access to quality primary education.
In a world first, Coffees of Hope is a Facebook app that encourages people to buy their friends a virtual coffee (just $4) and in so doing they go into the draw to win a trip to Cambodia to visit the schools they’ve helped – it’s informative, it’s interactive and it’s fun.
The video embedded in the app was created by creative team Megan Riley and Alida Henson, who also developed the coffees of Hope logo and overall app design.
8 Comments
it looks sweet. Whose idea was the virtual coffee to raise funds? Was that MF or did they just create the campaign and the look and feel of the advertising?
That was MF I believe
Simple, I was waiting for the cup to full with beans as coffee before the end graphic.
290 views in almost 3 weeks awesome!
Yep, nice.
Yes Bainy, nice. Megan, Alida and Colin put in a lot of time on this cause and then they forgot to tell anyone. Frustrating.
They should have used this for the PADC Catch-ups instead?
Who did the animation work?