Busselton’s Jack in the Box wins Gold, Silver and two Bronzes at the 2015 Summit Creative Awards

Busselton-based Jack in the box has won four awards at the Summit Creative Awards competition. Out of more than 5,000 submissions from 24 countries, the agency won Gold, Silver and two Bronzes for its design and web work for Vasse Virgin Margaret River; Waratah Support Centre; Cornerstone Christian College and Swell Stays.

“We were hopeful of winning one award but to win four including a Gold, well we’re pretty happy with that,” said Studio Director, Scott Robinson. “It reflects very well on the state of creativity in the South West.”

The Summit Creative Award (SCA) recognises and celebrates the creative achievements of advertising agencies worldwide with annual billings under $30 million. Celebrating its 20th year, the SCA has established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honour.

This year’s competition included companies from Australia, Austria, Brazil, Canada, Denmark, Germany, Hong Kong, Hungary, India, Japan, Malaysia, Mexico, New Zealand, Republic of Korea, Romania, Singapore, Slovakia, Sweden, Switzerland, Trinidad and Tobago, Turkey, United Arab Emirates, United Kingdom and the United States.

Entries in 20 major categories are judged against a stringent set of standards. During its blind judging, the Board of Judges search for and identify innovative and creative concepts, strong executions and the ability to communicate and persuade. Winners were selected in a wide range of categories, from print and broadcast to, emerging and social media.

The panel of international judges included Professors, Presidents, Vice Presidents, Principles and Senior Creatives from the United States, Canada, Brazil, Sweden, Australia and Russia.

The SIA organisation was founded in 1994. Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award.

Jocelyn Luciano, Executive Director for the Summit International Awards (SIA), said winning a Summit Creative Award was a significant accomplishment in anyone’s career.

“With vetted judges, tough judging criteria, blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition. The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”

Jack in the box is celebrating its 15th year in Busselton and is recognised as the South West’s largest agency with high levels of creativity and unique conceptual design.