Burson-Marsteller report confirms huge shift towards social media in Asia Pacific region
August 11 2011, 4:50 am | | 3 Comments
The Asia-Pacific region is one of the fastest-growing digital landscapes in the world, experiencing a huge shift towards social media.
In response Burson-Marsteller Asia-Pacific is actively identifying digital influencers and engaging with online social communities and as such, have created a series of infographics which show the penetration, platforms and social networks and how they differ in each of our Asia-Pacific markets.
80.1% of Australians – just over 17 million – use the internet, and a staggering 69.5% of us use Facebook, by far the biggest social media site. 56.9% uses YouTube and 11.4% use Twitter.
VIEW PDF OF THE FULL REPORT:
3 Comments
If I see these stats in an agency presentation…..ever, I will make you wish you were in the middle of a riot.
We all know people use the internet, we all know people are using Facebook and bleedin’ Twitter…..
Just tell us how to use the channel for our brands in a relevant way without annoying the hell out of people who just wanna watch videos of grannies on skateboards and stalk ex girlfriends.
And good luck making that work, if you believe anything that genius Mark Ritson says, it isn’t likely to happen.
Well let the riot begin !
Duh.