Breadbox Marketing wins WA Potatoes

West Australian industry association WA Potatoes has appointed Breadbox Marketing & PR as their new creative agency after a competitive pitch to drive awareness and sales of the range of potatoes available in WA following its recent deregulation.

The pitch was led by agency founder and Director, Emma Potter (pictured), with PR directed by Lauren Kelly, and creative by &Partners’ Dav Tabeshfar and Breadbox Art Director James Thompson. 

“The win reinforces our passion and growing specialty in agriculture and agribusiness and we are proud and excited to have won the pitch amongst other such talented agencies,” said Potter.

“We are a consumer agency first, but this consumer market knowledge with our communications and PR expertise allows us to better express our empathy for industry stakeholders, including growers, and wholesalers.”

WA Potatoes (previously Potato Growers Association of WA) are the new industry peak body representing potato growers across WA. On July 1, the new WA Potatoes will launch a campaign with a greater responsibility to support the farmers and consequently the consumption and distribution of potatoes.

“The WA Potatoes brief combines our strengths in both advertising, PR and strategic communications to take challenging messages to market, shifting perceptions and improving understanding around whole food products, simplifying decision making and ultimately improving sales,” said Potter.

It has been a strong start to 2017 for Breadbox, with a number of new clients including WA egg farmers, Golden Eggs and West Australian homebuilder, Smart Homes for Living. 

“Our new clients support our continued passion for specialisation in agriculture, healthcare, and the built environment. We are excited to challenge our team to push the innovation boundaries across an increasingly complex multi-channel landscape which embraces traditional media in conjunction with PR, social and quality content.”