Brand picks up CSBP out of Marketforce
June 20 2011, 3:54 pm | | 7 Comments
Wesfarmer’s fertiliser business CSBP has appointed The Brand Agency as its new strategic, creative and media agency partner after a three way review including incumbent Marketforce.
CSBP is a former client of the agency, so the win marks a return for the account.
“CSBP is a classic WA brand celebrating 100 years of history,” said The Brand Agency’s Rod Killick. “We’re 100% committed to the business and looking forward to working closely together to help CSBP achieve its goals.”
7 Comments
Nice win, well done Brand.
It’s to be expected when all you produce is, well, fertiliser.
I thought the new creative directors were employed to attract more work. Looks like the buck stops with Mr Driscoll.
MF should quit the ad game and take up boxing, they’d be undisputed heavy weight champions of the universe in no time! Not even Rocky Balboa could take this many hits and still remain standing! BBDO must be watching very closely.
Well done to all involved. One of the biggest wins of the year. Watch out Kats.
Ok so seriously – what do Marketforce still have?
That’s a huge win for Brand. They are back up their with 303 and Meerkats.
Agency of the year so far.
7.43. What are talking about? Brand does not do s*#t work. The reason they got the account is they understand the clients business. Fertiliser. Yes,,, fertiliser. Stick your head in chum.