BRAND AGENCY POKER-FACED ON BURSWOOD
Coming to a road near you later this month is The Brand Agency’s launch campaign for The Poker Room at Burswood Entertainment Complex. The campaign commences with a full page advert in the January edition of poker magazine Bluff, followed by a two month campaign using specially designed car wraps across Perth.
The series of ads showcase various scenarios where you can ‘practice your poker face’ before coming to Burswood. Challenges include chest waxing, knife throwing and a crawling tarantula. In each of the executions the talent in the shot tries to look unfazed despite the impending peril.
In a first for a Perth-based advertiser, the campaign will use as its main media KahDo Smart Cars. Already an established media in the Eastern States, KahDo offers advertisers a cost effective blend of mobile Out Of Home media alongside street level personal marketing as the vehicle’s drivers interact with the general public.
As well as developing the creative for the car wraps, The Brand Agency also handpicked the KahDo drivers. KahDo drivers are members of the public who pay $6 a day to drive the vehicles, the discount in vehicle cost being subsidised by the advertiser. Successful applicants are selected on the basis of their personal suitability for the advertiser and their willingness to participate in on-going marketing activities.
30 Comments
Crawling tarantula? Didn’t 303 do that for the Western Force “Save It For The Game” campaign a few years ago?
Credits please…
wouldn’t be surprised if this one was created by a team who are no longer employed at the brand for a client that has also moved on.
Check out: http://www.metacafe.com/watch/160138/gang_bang_poker_face/
Sorry Brand. This was an opportunity to do something great.
It’s just OK. There’s a bit of an idea in there but it’s not executed well enough. Having said that, I’m not sure Gatecrasher would have done a better job. Time will tell.
So which creatives moved from the Brand recently?
What on earth does driving a little bitty car have to do with playing poker while getting knives thrown at a bald ugly ex-con?
Is it just me or does the ‘talents’ head look warped? His right eye is bugging the crap out of me.
Just a minor detail – it should be ‘practise’.
Anyone need a freelance writer and proofreader?
This week’s typo board:
303 – 1
Brand – 1
Noelle, you pedantic freak it’s just as correct with the ‘c’ dude.
Getting much work then?
The banners on the website look great…
http://www.burswood.com.au
http://www.burswoodpoker.com.au
Actually, 2.34, it isn’t just as correct . Practise is the verb and practice is the noun. (Do you know what verbs and nouns are?)
Have the guts to sign your name if you want to get personal.
2.34. Don’t cross swords with Noelle – there’ll be a letter off to your client about this before you can say “but nobody cares about the difference…”
A quick google search revealed the following:
“practice your poker face” = 1,965 results
“practise your poker face” = 65 results
Looks like you’ve got your work cut out there, Noelle
I am not sure what Google stats have to be with it. One is correct, the other is not.
How do you practice or practise a face anyway? Come on. Bag the art direction, it’s much worst than the copy.
why doesn’t someone jusr ring Gordon Dawson…. he knows
Why did ya have to bring that up Rusty? I thought everyone was being kind by not mentioning the dog’s breakfast art direction.
Hey, nice work on the telly last night too mate.
12.34.
The Google stats demonstrate that while practise may indeed be correct, this fact is largely irrelevant for all but the most pedantic among us. Now please do not hesitate to correct me if my use of “while” and “among” is found to be wanting.
What is the story with Gatecrasher? Nobody has mentioned the pitch winning idea on this blog. The elephant in the room. The deal. Fuck. It’s the biggest story this year and nobody has mentioned it.
Thanks 8.36. I was happy with it on the telly too.
So cool to see your work on the big plasma.
Sometimes you have to be cruel to be kind.
The talent selection. OMG. Type in UGLY in Goggle images.
Is that what poker players look like? He looks unwell.
What’s this Gatecrasher/Burswood story? Anyone know?
From my Apple® Dictionary:
practise |ˌpraktɪs|
verb
British spelling of practice
What they mean, of course, is the CORRECT spelling of an english word!!!
That would explain the google thing – most of the US is on da net.
So maybe the copywriters at Bland use US spell checkers. : )
9.12,
All the Google results prove is that the vast majority of people don’t know English good.
It’s wrong.
If you google grammar and sentence construction 4.14, you probably won’t learn anything meaningful either, or be able to work out how to use ‘good’ so your sentence makes sense.
Apologies if irony was your intent!
4.14pm.
Language is constantly evolving. With a pairing like practice/practice – phonetically identical – the most commonly-used form will eventually prevail. As time goes on and the “wrong” form predominates, it will become the “right” form. American English doesn’t distinguish between the verb and the noun and the vast majority of our cultural references now come from AE. Surely thou must realise thy quest is pointless?
2.03
“British” spelling? Surely we are not going to allow the poms get away with this sort of grammatical colonialism? It’s time to stand up for every Australian’s right to misspell practice without reference to the Mother Country. I suggest a loose gathering of copywriters, sub-editors and proofreaders (yes, that includes you Noelle) gather next Wednesday in front of the CB offices, before marching to Pure Bar where we can vent our anger at the arty types inside. Let’s face it, it’s their obsession with turning print into one big visual metaphor that’s got us into this mess in the first place.
9.29pm
While language evolves, it does need a set of rules or we see break up have the art have making a cent dance and the standing under have it four others.
Sum of yu mustard felled like that at sum point. Ewe cold ant work out what they meant even tho it was words fromage cent British in there righting.
LEARN THE LANGUAGE YOU SOFTIES.
OKAY SO f is NO LONGER s, BUT COME ON!!!
p.s. let’s make type only ads for 12 months.
I was trying to make a serious point before I was belittled and berated last week.
There are a number of proofreaders listed in the CB Directory. Why wouldn’t agencies and clients want to use one of us to cast fresh, experienced eyes over their work on a regular basis? In my case, you’d usually get your copy emailed back the same day. A cost of, say, $1,000 a month would be spread across all your clients. That’s got to be money well-spent – and a small ‘portion’ of all budgets?
4.18: I don’t believe that “nobody cares about the difference”. There are still people out there who care. I prefer to think that not many KNOW the difference. And how dare you malign me by suggesting I’d write to a client? Seems you can hide behind anonymity and say pretty much what you like?
9.49: Now there’s an idea, but sorry, won’t be able to make it. I’ll be at a meeting of the Apostrophe and Comma Preservation Society.
8:35. Yes, that was an attempt at a little irony. It didn’t go good.