Brand Agency Creative Director Craig Buchanan to leave the agency after twenty-five years
Creative Director at The Brand Agency, Craig Buchanan, has announced that he is stepping down from the role and leaving the agency to focus on personal creative and business projects, including his photography.
“I’ve been with The Brand Agency in a senior role since it was founded, and I’ve been thinking about my future for a while. The agency is in a strong position, we have a succession plan in place, and now is a good time for me to make a change,” he said.
Brand CEO Steve Harris said that Buchanan had made a significant contribution to the agency through its 25-year history.
“Craig’s thinking has led some of the most recognised and awarded work for the agency, and in Perth,” said Harris.
Buchanan has also played a major role in developing industry creative talent through his work with AWARD School, including heading it in WA for the past two years.
Harris said the agency would make a final decision on its creative leadership structure in the new year, but that in the interim Associate Creative Director Dave Donald and Senior Creative Steve Straw will share the creative leadership responsibilities, with Dan Agostino continuing to lead the design team.
Buchanan has been one of Perth’s most prominent and enduring creatives since his junior days at FCB Shorter.
He was ranked Perth’s #1 creative in 1995 after a stellar year at The Brand Agency with his WA Turf Club campaign (photographed by good friend Allan Myles). Twenty years later, he went within a whisker of being #1 again in 2015 but was pipped by Donald.
13 Comments
I honestly thought you would die of old age at TBA.
You’re a bloody legend and a great teacher x
Mate, you and Pete put Riks and I together. What else can I say? Love you longtime xxx
Huge congrats on being able to work with Harris for that long and having such a magnificent career. You’re a top bloke. Good luck with all you do in the future and I look forward to buying a few more nudes for my bathroom. xx
An incredible mentor and teacher. Your opening Award School speech really got me taking this whole Advertising thing seriously, and for that I will be forever grateful. To me, advertising will always be synonymous with Craig Buchanan.
All the best Craig, truely a great career, one of the pioneers in the Perth creative industry. An excellent contribution to the Perth advertising landscape. Outstanding loyalty to The Brand Agency as well. Well done.
Good luck with the next chapter, Craig.
Mate, although we butted heads on more than one occasion, I always learned from you in the process and became a better suit because of it. In an industry that favours personal interest over the good of the team, you’ve shown that loyalty is not an impediment to growth, development and success. Congrats on a stellar career!
Congrats, Craig. Go have some fun.
Good luck with all future endeavours Craig. We started on the very same day at FCB – you the skinny Finished Artist, commander of the bromide room. Me the gopher with shoulder pads. Since those humble beginnings, I’ve watched your award-winning career with pride and a touch of envy. Your profile on PADC – with list of awards – is awesome. Congratulations on a job well done; enjoy your gold watch :). Now it’s time to kick some art.
I see Ric and Craig opening shop soon. #Buchairns
Thanks for all the kind words. Shed a little tear.
Thanks to all the wonderful, talented people at TBA I’ve worked with over all those years. Special thanks to my good friend Ken James.
America 3 is underway….
It’s been a blast working with you over the years mate. Didn’t know what an AD did until you taught me. Good luck with whatever you choose to do next.
What A Shame