BRAINCELLS LAUNCHES INTELLIGENT LIFE

BrainCELLS has launched air-conditioning brand Intelligent Life with acampaign featuring Barry Humphries plus alter egos Sir Les Pattersonand Dame Edna Everage.

The press and radio campaign launched in WA and Queensland this monthand is aimed at establishing the brand in the top end of the airconditioning market.

BrainCELLS creative director, Jeff Champtaloup, said Intelligent Lifeis set to become a big name in reverse ducted air conditioning inAustralia.

“It has been an important project from the start, with brainCELLScreating the brand name, logo and corporate id, along with the highimpact advertising campaign”.

Champtaloup said Intelligent Life’s product difference of individualclimate control, added with the fact they manufacture, design andinstall their systems themselves meant positioning them in the marketwas not rocket science.

“When you’re up against household brands like Panasonic, Daikin andMitsubishi you need to punch above your weight. This campaign does itfor us,” said David Devoy CEO of Advantage Air.