Braincells launches ‘Look for the good’ campaign for national food brand Peppercorn Food Co.

Fast moving consumer goods specialist braincells launched its latest work for national food brand Peppercorn Food Co this week.  The national, multi-media campaign starring the straight-talking Peppercorn butcher informs Australians to look for the good; look for Peppercorn. 

“This is a brand that is serious about feel good food. We wanted to do justice to Peppercorn’s brand personality and values – that of quality, flavour, passion, honesty, commitment and positivity,” said braincells Brand Strategist, Jeff Champtaloup. “So committed and positive is the Peppercorn butcher, if you look close you’ll even see he has a tattoo of  Look for the Good.”

The 30-second TV commercial is followed by three 15-second spots; the campaign even tips its hat to Chris Hemsworth in one of the stories.

Watch the TVCs HERE.

Besides television, the multi-media campaign includes pre-roll, social influencers, competitions and events.  

Mark Rintoul from Peppercorn Food Co. said the new campaign was an important building block in realising growth opportunities.

“The campaign builds upon the new packaging redesign completed late last year by braincells, which saw an immediate uplift in our sales. We have great aspirations for this brand.”

Credits

Client: Mark Rintoul, General Manager

Agency: Braincells

Brand Strategist: Jeff Champtaloup

Project Director: Amanda Cinanni

Design Director: Steve Boros

Creatives: Rebecca Wong, Alby Furfuro

Finished Artist: Deidre Walker

Production: Sandbox

Director: Richard Vilensky

Producer: Jenny Crabb

DOP: Dave Le May

Offline: Tony Bannan

Grade: Jaemie Manners

Sound Post: Josh Hogan / Soundbyte

Food Stylist: Ursula Nairn

Production Designer: Kylie Clifford

Hair and Makeup: Barbara Cavalli

Talent: Rob Cook