Bonfire sets benchmark in Google Certification

Google’s leading WA based Premier Partner, and recent winner of Campaign Brief’s Specialist Agency of the Year award, Bonfire, has raised the bar in the digital marketing space.

Australia’s digital marketing industry is a highly competitive playing field, with agencies at both ends of the spectrum evolving their service offering to secure their share of growing digital budgets. 

Bonfire CEO Clay Cook (pictured), said this shift is causing significant issues for the industry and clients alike.

“Agencies are being forced to employ under-qualified and inexperienced digital teams to meet demand. Or worse yet, resort to outsourcing models overseas to back-end their service offerings.”

Cook said Bonfire, like most of the leading operators in this space, has committed to growing a local team of digital specialists. However, unlike their counterparts, their reputation has allowed them to attract some of the industries brightest talents. 

The agency has an enviable reputation, having secured a raft of high profile clients in recent years; and receiving various industry award nominations and wins in search marketing. As Perth’s most well-known advocates of Google’s marketing services, the agency has invested heavily in Google training and certifications. So much so, they’re now the most highly Google certified agency in Western Australia. 

Amongst their in-house team of 36, they have certified users across all categories including Mobile Sites (two users), Shopping (three users), Search Advertising (four users), Mobile Advertising (four users), Video Ads (four users), Display Advertising (six users), Digital Sales (seven users) and Google Analytics IQ (twelve users). 

“Google Certification serves two critical purposes for our agency” explained Cook. “Firstly, it sets the minimum industry qualification for all our technical staff. Most of them possess additional accreditations, above and beyond Google’s certifications. Secondly, it provides our clients with peace of mind that everyone working on their campaigns are industry leaders in their specialty area. Endorsed by Google’s own certification program.” 

Cook said in an industry that has historically been tarnished with a reputation for cowboys and snake oil salesmen, Bonfire continues to set their own path paved on credibility and performance.