Bluechip iiNet account appoints Marketforce
October 26 2012, 1:10 pm | | 12 Comments
The appointment of Marketforce to the iiNet account is a great and timely win for the agency. They beat 303Lowe, Gatecrasher and Groves & Groves to the appointment on the customer retention and relationship marketing side of iiNet.
Yesterday iiNet launched its new consumer store in Subiaco and in today’s The West Australian chief marketing officer Wendy Walker is quoted saying Marketforce’s appointment was significant and represented 35% of the iiNet marketing budget. She is quoted that this could grow further. BWM Sydney is tasked with the remaining 65%.
The West also quotes Walker saying that Marketforce had been the clear winner and were the “hungriest” for the business.
12 Comments
Congratulations guys.
Congratulations to MF
Hopefully this will keep all their staff employed
Good to hear!! Well done MF
Great result for MF. And, having gone through their painful metamorphosis, hopefully the start of a new era. It will be VITAL however for the old guard to resist the temptation to cramp the creativity of the new team. A few key hirings as the new business starts coming in (and old business starts returning) Next up, a move from these terrible old offices, echoing with the ghosts of the past, to somewhere new and fresh…
Nice work, Pat and gang
@positive stuff
‘These’ terrible old offices? Back handing the old guard while you’re sitting a floor beneath them is a risky game.
Congrats, MF xx
Well done the guys at MF, up and forward…
Wow. Well done Marketforce on the big win.
Well done MF. I would like to think that iiNet went with you because they liked your ideas and not just because you wanted it more.
Congratulations to MF. A new chapter…Maybe they ll start hiring again?
Well done MF.