Block takes Grant Elevators to another level with new trade campaign that brings words to life
A nicely art directed print campaign from Block enlists world-renowned Spanish illustrators Serial Cut to promote Grant Elevators’ commercial range.
The campaign is the first of its kind for the elevator company, talking directly to architects, potential commercial clients and builders. Traditionally, Grant has been best known for its residential solutions. With this in mind, Block was commissioned to develop a campaign communicating its commercial elevator range and problem-solving capabilities.
Block enlisted Serial Cut to bring the concepts of ‘tricky’, ‘stylish’ and ‘individual’ to life architecturally – words that are relevant to most architectural briefs.
Serial Cut created a series of unique 3D environments based on Block’s concepts – a striking way of speaking to architects, interior architects and builders while illustrating Grant Elevators’ ability to manage difficult designs and scenarios.
The print campaign will run across specialist building and architectural design publications commencing June 2013.
CREDITS
Creative Direction: Mark Braddock
Art Direction: Nathan Teoh
Copywriter: Melita Masters
Illustratorn: Serial Cut, Spain
Account Director: Erika Chalker
Account Manager: Anthony Murphy
Artworker: Ian McCulloch
Account Planner: Carolyn Hall
4 Comments
Gorgeous…craft is back
My God, they are fricking gorgeous. Nice effort, Teoh.
Would have loved to see the text integrated with the room design a little more (rather than sitting within it). But wonderful work none the less. A great follow up to the previous stuff.
in a copywriters country town, block somehow manages the continually execute the best art direction, bar none. keep up the solid work.