Blackglass takes on Western Australia with appointment of Rob Donkersloot as GM

Blackglass, an IPMG company specialising in integrated digital strategy and marketing, has opened an office in Western Australia and appointmented Rob Donkersloot (left) to the position of General Manager WA.

Donkersloot, formerly General Manager of Tentacle, will be tasked with servicing existing and new WA based customers, helping to meet their needs in the areas of digital strategy, social media and search engine marketing.

Warren Barry, Managing Director, Blackglass, said: “Rob brings with him a wealth of experience in online communications and business strategy. He has years of experience working with some of the most significant online communication projects to be undertaken in both WA and the East Coast. With our fully integrated approach to digital strategy and marketing, we are confident he has the right range of skills to help our clients meet their strong metrics and achieve return on their investment.”

Donkersloot has developed and managed online marketing strategies for clients such as News Limited, Travellers Choice, ABN Group, Ashley & Martin and KTM Motorcycles.  He has worked with a number of organisations such as Eclipse and Patts Digital in Sydney as well as running his own online marketing consultancy. For the six years prior to joining Blackglass, he worked with Perth based online development company and digital agency, IBC / Tentacle, most recently as the organisation’s General Manager.

Further to the appointment, Blackglass has formed a strategic alliance with eBusiness Services firm, IBC Digital. The partnership will allow Blackglass to provide online marketing services to the clients of the leading WA based web development firm. IBC was previously providing online marketing services through the Tentacle brand. This strategic partnership provides IBC a significant boost in its offering and positions the group with unique online performance based marketing services severely lacking in WA.

“Rob’s appointment and the partnership with IBC come at a critical time for us, and are really a logical extension of two years of very strong growth in Australia. Our investment in industry leading tools, platforms and staff is clearly paying off,” said Barry.