Bestads Six of the Best reviewed by Aaron Nielsen, creative director, thjnk, Hamburg

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Aaron Nielsen, creative director at thjnk, Hamburg.

BEST TV

Winner: DDB New Zealand SKY TV ‘Poisoned Chalice‘. Entertaining way to tell the viewer exactly what they can expect from a great drama by turning your commercial into one. I was drawn right in and wanted to watch more so I’m sure this idea will have the desired effect. Everything about the film had me hooked. The execution, the music and the direction. READ ON…