Bestads Six of the Best reviewed by Simon Vicars + Andre Sallowicz, CDs, adam&eveDDB, London

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judges are Simon Vicars (right) and Andre Sallowicz (left), creative directors at adam&eveDDB, London.

BEST TV

Winner: Lotto NZ. Lotto ads are easy and hard at the same time. Easy because you’re not trying to sell tyres, but hard because it has to be great. Because there’s no reason it shouldn’t be great. A bangin’ product with a bangin’ budget. So credit to the DDB team who rose to the challenge and made a goodie. Really good performance, direction and script writing. Well done. READ ON…