Bestads Six of the Best reviewed by Cosmo Campbell, chief creative officer, DDB Canada
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Cosmo Campbell, chief creative officer, DDB Canada.
Winner: AT&T – Taylor Swift. I felt a little conflicted picking a winner that wasn’t a classic 30 second spot. It just seems a little unfair when the 30 second constraints are removed, but more time doesn’t necessarily mean more entertaining. This film is entertaining and plays off the obsession we have with celebrities, their lives and how AT&T’s new feature allows you to indulge both. It’s a well executed, fun look into a more human side of Taylor Swift, with a number of unexpected surprises along the way. READ MORE…