Beecroft on the move to Meerkats
Martin Beecroft has resigned from The Brand Agency to head up Meerkats’ digital offering.
Beecroft knows Meerkats well, having worked with them extensively when he was creative director at Market United. He was head of MU agency when it was bought by The Brand in February last year.
Meerkats managing director, Gavin Bain, said Beecroft was “… the perfect person at the right time for Meerkats.”
“Mike, Ronnie and I are really excited that Martin has accepted our offer to join us here at Meerkats. Having worked alongside Martin during his time at Market United we have always felt a great cultural connection.”
Beecroft will start with Meerkats in mid-October after he has fulfilled a three month ‘gardening leave’ obligation under his contract with The Brand Agency.
Simon Reid has returned to Perth and replaced Beecroft as The Brand’s Head of Digital. Reid helped establish Brand’s initial digital offering here before moving to Melbourne to build the agency’s digital team there.
3 Comments
That’s so sweet – his missus, Stirlo, just made the move there … Awww 🙂
He’s only doing as he’s told, bless!
Wow, congratulations Gavin, big coup for the Kats. It finally looks like WA agencies are seeing the value of digital. With all the big boys now fighting for the pie it’s going to be a squabble for the crumbs.