Bear In Black moves onto Jurien Bay Time

Bear In Black has created a marketing campaign for a land development company with a major difference – it’s not about selling land. The campaign was developed in collaboration with local marketing firm JLCA.

“Given the current economic climate and the fact that people know little about Jurien Bay, we decided we needed a campaign for the town, as much as for Ardross Group’s Beach Ridge Estate,” said Bear In Black’s ​Stef Langton. “It’s a novel approach, but what’s good for Jurien Bay is good for future​ ​land sales​ ​-​ ​particularly with retirees.”

Bear In Black commissioned Simon Westlake to take a series of ​photographs that are being showcased in various media, including a new website: jurienbaytime.com.

The concept, Jurien Bay Time, positions Jurien Bay as a place where you can enjoy an old-school ​getaway, like the ones you had as a kid. The campaign’s already generated a lot of publicity with a page three article in The West, an Alston cartoon parody, a 6PR interview and online at Business News.