BC&Y and Market United combine forces to pick up the Scitech account
Bowtell Clarke & Yole (BCY) and Market United have been appointed as the agencies for Scitech, Western Australia’s leading science education institution. The account was awarded after a joint pitch which saw the two agencies combining strengths to offer a full service solution.
Head of Agency Martin Beecroft said: “Scitech is a great fit for MU – a Perth Icon, beloved brand, and above all else, one with a focus on fun and technology. It’s clear they were looking for partners who really understand digital and traditional advertising. We’re really looking forward to the exciting work we have ahead of us and working alongside the talented team at BCY”.
Bowtell Clarke & Yole principal Richard Clarke told Campaign Brief that the Scitech account is a landmark win: “The BCY/MU pitch offered a comprehensive range of fully integrated services and this has already attracted new clients to both agencies”, he said.
The account was previously at Marketforce.
6 Comments
Landmark?? Are you kidding? It’s not a huge budget and it seems to be a creative opportunity but the previous work was ordinary. The tubby guy ad. Oh dear. Revenue from the account didnt cover John Driscolls fuel bill to Rotto. Landmark. No. A win. Yes.
Well done Martin. Well done Richard and Sam.
Everything about Scitech is under funded. Honestly. Would you take anyone from overseas or the eastern states there? No. Well done on the pitch guys.
I would have thought Marketforce need every bit of revenue they can hold on to.
Sad day for them that they can’t even hold on to a small creative account.
@ 7:01. Marketforce didn’t pitch.
Not the point 9.55 client is still not staying
What’s wrong???