BBC’s digital media expert, Rosie Allimonos, joins the world’s leading screen and film producers at X|Media|Lab Perth next month

Internationally renowned creative producer and pioneer of BBC’s most successful digital content platforms, Rosie Allimonos (left), will join the top names in global media at the inaugural X|Media|Lab Perth, to be held at the new State Theatre from 15-17 April.

At the conference, themed Storytelling in a Digital Age, Allimonos will reveal how the creative industries can skyrocket audience engagement through immersive and interactive experiences, and produce media products with strong emotional appeal that also mange to cut-through to mass audiences.

“Allimonos is one of the top executives making multi-platform commissioning decisions for the BBC and considered a world-class expert in digital media. This is an exceptional opportunity to learn from the industry’s best as she exposes her rare talent in combining quality storytelling techniques with the latest technology,” said Megan Elliott, X|Media|Lab Director.

At the BBC, Allimonos has pioneered the development of online drama, games and films, overseeing the strategy and delivery of the BBC’s most successful transmedia brands including EastEnders(E20) and the Dr Who Adventure Games, which have received over 2 million downloads so far.

Digital media and creative industry professionals will have three days of unparalleled access to Rosie Allimonos and other experts in film and new media, with outstanding networking opportunities at the full day X|Media|Lab conference, and two-day project mentorship sessions.

Peter Shiao, founder of the entertainment company Orb Media Group based in Los Angeles and Beijing, will share his insights into how the international film industry can bridge the gap with China and produce entertainment content suitable to these markets.

With experience in intriguing projects like the reality TV show, ‘Punks to Monks’, Shiao is considered a leading strategist and social entrepreneur committed to building networks between China and the US with multi-platform films and on-line games.

“At X|Media|Lab Perth we look forward to hearing about Peter Shiao’s success in securing Chinese-Hollywood co-productions, and what the Australian industry can learn from this,” said Elliott.

Local speakers confirmed for X|Media|Lab Perth include Stephen Langsford, the West Australian businessman an entrepreneur who founded Quickflix, Australia’s largest online movie subscription company, and Robin Kershaw, producer of Bran Nue Dae, Looking for Alibrandi and the International Emmy-nominated Kath andKim series.

Visit the XML website for a full list of speakers, to submit a project to the Lab or to purchase tickets for the Pro Day Conference: www.xmedialab.com