Bankwest billboard gives wings to Flying Doctors
Bankwest’s latest campaign features a giant winged donation tin wedged between two billboards at the Newcastle and Loftus Street intersection in West Perth to encourage motorists to give financial support to the Royal Flying Doctor Service.
The oversize money collection tin is 9 metres wide and makes use of one of West Perth’s most famous sites to encourage donations to one of Australia’s most famous medical services.
“Bankwest wanted to create an eye-catching image that not only reminded everyone of what they did, but got the message across about donating their support. What better way than featuring a giant donation winged tin in between the corner of the two billboards to grab the attention of the thousands of people passing the site every day,” said operations manager at oOh!media John Purcell.
The Bankwest Royal Flying Doctor billboard campaign will run for one month.