AWARD launches its new call for entries film for the 38th AWARD Awards; deadline Friday, Dec 2
As the 38th Australasian Writers and Art Directors Association (AWARD) Awards today opens for entries, for the first time an enticing new reward for world-class work has also been launched with The ‘Best in Show’ trophy featuring a coveted solid gold tip.
Reflecting the debut of this new award, this year’s CFE campaign theme is ‘digging deep’, demonstrating the tenacity required by creatives to strike gold at AWARD. It was created by 2015 AWARD Agency of the Year Y&R New Zealand and produced by Electric Art and Liquid Studios.
Says Wilf Sweetland, chair, AWARD: “This year Y&R New Zealand has developed strikingly beautiful creative for our Call for Entries campaign. For the very first time, an awards show really will be awarding gold. Our Best In Show Pencil will feature a solid gold tip, celebrating the hard work that goes into digging for that gold idea.”