AWARD broadens scope, new categories added

AWARD, Australasia’s pre-eminent creative industries body, has announced changes to its 2011 awards programme.

Accordingly,several new categories have been created for 2011, including musicvideo, applications, social media, environmental design, and brandedcontent.

As well, a new award for Creative Innovation willchallenge entrants to contribute a solution that defies convention. Itis anticipated that the award will draw unexpected ideas fromindustries both connected to, and beyond, advertising.

“As champions of commercial creativity, AWARD aims to raise standardsof creative excellence across a range of disciplines – emerging as wellas established,” says Craig Davis (left), AWARD chairman and regional creative director of Mojo.

“In the annual AWARD show, we can create more space and opportunity torecognise and celebrate great creative work, reflecting how themarketing and communications industries have evolved and are evolving.

“Creativity is a prerequisite of commercial success and of prosperity.We believe it is the single most valuable asset for business today, andthat through inclusiveness and collaboration, that value can onlyincrease.”

The AWARD 2011 Call for Entries will be launched in the coming days.The AWARD show will take place on March 11, 2011, as part of theCreative Festival taking place from 9-11 March.