AWARD Awards: Clemenger BBDO Melbourne wins Best of Show for NAB ‘Break Up’ and named Agency of the Year; BBDO crowned Network of the Year; five Bronze Pencils to 303Lowe, Perth
A crowd of 800+ packed Sydney’s CarriageWorks tonight to see the most outstanding creative communications work in the Asia-Pacific region, celebrated at the AWARD Awards, the culmination of the Festival of Commercial Creativity, Circus.
303Lowe were the stars of the Perth industry winning 5 Bronze Pencils – 4 for ORS ‘Enjoy the Ride’ and 1 for IKEA ‘Rent’. AWARD Agency of the Year went to Clemenger BBDO Melbourne, Network of the year went to BBDO and Lion was proclaimed AWARD Client of The Year for the second year in a row.
A record 16 Gold Pencil winners were awarded on the night.
Clemenger BBDO, Melbourne won the Best in Show award and three Gold Pencils for the NAB ‘Break Up’ campaign. JWT Shanghai was a four time Gold Pencil winner with its ‘Heaven and Hell’ campaign for Samsonite, while Leo Burnett Sydney for Watermark and DDB Singapore for Musical Fitting Rooms won two each.
Colenso BBDO New Zealand won the first Gold Pencil in the digital category for Levi Strauss & Co’s ‘ Rear View Girls’. Publicis Mojo won Gold in Film for Hahn Super Dry.
George Patterson Y&R Melbourne and Leo Burnett Sydney won Gold in the newly launched New Product Development category, while Clemenger BBDO Melbourne won two Golds in the recently introduced Promotion and Experiential category. Revolver / Will O’Rourke won in the newly introduced Production Company of the Year category.
Says Chairman of Judges Nick Law (left), chief creative officer at R/GA New York: “There was an impressive and diverse group of winners this year. The best work got enormous attention by hitting a cultural nerve. In most cases the concepts were thoughtful and the craft solid; but it was the context that gave the work power. A sensitivity to how the work fit in time and place.”
AWARD Chairman Craig Davis said: “The winners are a shot of adrenaline for all of us. It is important that we stop and celebrate the very best creative work each year, great work is inspirational for the industry.”
At the presentation Ray Lawrence (left) was inducted into the AWARD Hall of Fame. Lawrence is a widely respected film and commercials director whose career in the industry spans 35 years.
The 2012 AWARD Jury Chairmen included: Chairman of Judges Nick Law (R/GA), Karl Fleet – The Campaign Palace, Peter Grasse – Curious Film, Warren Brown – BMF, Steve Coll – Euro RSCG, Cameron Hoelter – DDB, Brad Power – Stellar Studios, Gavin McLeod – Whybin\TBWA\Tequila, Alex Ritchie – E2, and Kat Thomas – One Green Bean.
This year AWARD highlighted the top 5 Agency, Clients, Production Companies and Network of the Year:
Agency of the year – Top 5
Clemenger BBDO Melbourne
Leo Burnett Sydney
Colenso BBDO New Zealand
DDB Singapore
Publicis Mojo Sydney
Client of the Year – Top 5
Lion
NAB
Samsonite (equal third)
Diageo (equal third)
Mars
Network of the Year – Top 5
BBDO
DDB
Leo Burnett
JWT
Publicis
Production Company of the Year – Top 5
Revolver / Will O’Rourke
Exit Films
The Sweet Shop
GoodOil
Finch
Best in show
Title: NAB Break Up
Client: NAB
Agency: Clemenger BBDO Melbourne
Gold
Category: Promotion and Experiential
Title: NAB Break Up
Client: NAB
Agency: Clemenger BBDO Melbourne
Gold
Category: Integrated Campaign
Title: NAB Break Up
Client: NAB
Agency: Clemenger BBDO Melbourne
Gold
Category: Integrated Campaign
Title: NAB Break Up
Client: NAB
Agency: Clemenger BBDO Melbourne
Gold
Category: Integrated Campaign
Title: Watermark
Client: Diageo Australia
Agency: Leo Burnett Sydney
Gold
Category: Print Craft
Title: Heaven and Hell
Client: Samsonite
Agency: JWT Shanghai
Gold
Category: Print Craft
Title: Heaven and Hell
Client: Samsonite
Agency: JWT Shanghai
Gold
Category: Print
Title: Heaven and Hell
Client: Samsonite
Agency: JWT Shanghai
Gold
Category: Posters and Outdoor
Title: Heaven and Hell
Client: Samsonite
Agency: JWT Shanghai
Gold
Category: Direct Marketing
Title: Musical Fitting Rooms
Client: Star Hub Pte Ltd
Company: DDB Singapore
Gold
Category: Direct Marketing
Title: Musical Fitting Rooms
Client: Star Hub Pte Ltd
Company: DDB Singapore
Gold
Category: New Product Development
Title: Watermark
Client: Diageo Australia
Agency: Leo Burnett Sydney
Gold
Category: New Product Development
Title: Game Signatures
Client: AFL
Agency: GPY&R Melbourne
Gold
Category: Digital
Title: Rear View Girls – Los Angeles
Client: Levi Strauss & Co. San Francisco
Agency: Colenso BBDO New Zealand
Gold
Category: Film and Video
Title: Super In. Super Out.
Client: Lion
Agency: Publicis Mojo Sydney
Gold
Category: Craft in Film
Title: HK Honey
Client: Nokia
Company: The Editors
Gold
Category: Craft in Film
Title: The Ship Song Project
Client: The Sydney Opera House
Company: Turning Studios
View full list of winners: AWARD GONG LIST 2011.pdf
View Nick Law video: Nick_Law-.mov
2 Comments
Five bronzes for “The Persecution of Rommy Gulla” directed by Dave Wood and edited by yours truly. Congrats Gehard and the folk at Campaign Palace.
Onya Brucie