Warc 100 ranks Saatchi Sydney’s ‘Penny The Pirate’ as world’s most effective campaign: The Brand Agency’s ‘Break the Barrier’ ranked #84
‘Penny the Pirate’, developed by Saatchi & Saatchi Sydney and OMD for OPSM, has been named the worldR…
Author Archives: Lynchy
J. Walter Thompson appoints Dean Hunt to the Creative Director role at the Perth office
In a coup for Western Australia, J. Walter Thompson Perth has hired talented creative, Dean Hunt to the position of Crea…
By all measures Doritos ‘Ultrasound’ emerges as by far the big winner of the 2016 Super Bowl – most popular, most engaging, most shared
In an unprecedented success for Doritos, the Australian commercial made for its Crash the Super Bowl contest has emerged…
Gunn Report releases Cases for Creativity 2015
The Gunn Report has today released Cases for Creativity 2015, a round-up of the campaigns that have achieved the “…
Top Jobs: This week’s employment opportunities
Each week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@…
Regional radio in the spotlight in 2016
Radio broadcasters will conduct ratings surveys in at least 20 key regional centres across Australia in 2016 in a move t…
Retail ad industry icon David Mattingly awarded Medal of the Order of Australia; legendary adman Michael Ball adds AO to his name
Australian retail ad industry icon David Mattingly, the former chairman and CEO of Y&R Mattingly, has today been awa…
Tourism Australia launches a new $40 million campaign to lure international visitors
Tourism Australia has embraced the latest in virtual reality (VR) and 360 mobile technology as part of its latest market…
Vote now for Perth-expat director Peter Carstairs’ Doritos Crash the Super Bowl entry ‘Ultrasound’
Australian filmmaker and Perth expat Peter Carstairs, who is represented by Melbourne production company Mr Smith, has m…
Sirens Round 5 closes Friday, Feb 12
Entries are open to enter Round 5 of Sirens. The deadline for Round 5 is Friday, February 12, 2016. Entries must have ai…