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CBWA Q&A: The work that stood out – creatives share their top picks before the PADC Awards
The 2025 PADC Awards are just days away, bringing the industry together to recognise the work produced over the past yea…
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Newsmaker: From agency to in-house purpose, why Tim Newton took the leap to St John WA
Campaign Brief WA’s Newsmaker today is Creative Director Tim Newton, who recently swapped more than a decade in ag…
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Newsmaker: Ali Shabaz on his first four months at The Brand Agency and his mission to elevate creativity in Western Australia
After leading creative teams across Singapore and the Middle East, The Brand Agency Perth’s new Executive Creative Dir…
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Grounded in WA, leading on the national stage – Jo McAlister, CEO Initiative Australia
In November last year, IPG Mediabrands Australia promoted Jo McAlister to CEO of Initiative Australia. A homegrown talen…
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Beyond the Brief: Inside Bear Meets Eagle On Fire’s sci-fi scam saga with Steve Buscemi for Telstra
Fresh off four mentions in Campaign Brief’s Creative Circle this month, Telstra’s latest campaign is turning hea…
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Beyond the Brief: How Richards Rose Let AC/DC’s Anthem Drive the Mitsubishi Outlander Story
For more than 45 years, Aussies have affectionately tweaked the lyrics to sing, “it’s a long way to the shop (if you…
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CB Q&A with Dr Mathew Farry, MD, Courageous Conversation South Pacific Institute on DEI’s Evolution + Advertising’s Role in Driving Change
Campaign Brief speaks with Dr. Mathew Farry, Managing Director of Courageous Conversation South Pacific Institute®, a r…
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Campaign Brief Q&A: Inside Attivo’s Next Chapter with Anthony Gregorio and Sue Squillace
Last month 303 MullenLowe parent, Attivo Group ANZ welcomed industry veteran Anthony Gregorio as Executive Chairman R…
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Beyond the Brief: How +61 and Bear Meets Eagle On Fire turned Telstra’s humble phone box into powerful symbols of community support
In this edition of Beyond the Brief, Campaign Brief speaks with Bear Meets Eagle On Fire’s Chief Creative Officer …
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Campaign Brief Q&A with Gadigal street artist + former ad creative JESWRI: “I feel like my time in adland only poured petrol in my artistic drive”
Fresh off a collaboration with Red Bull Racing, Gadigal street artist and former ad creative Jesse Wright—aka JESWRI, …