Marketforce, Flare create new ‘Re’ campaign for Destination Perth to drive local tourism
Destination Perth, along with Marketforce and its award-winning content agency, Flare, has launched a new tourism campai…
Author Archives: Martin Trevaskis
Cannes Lions to release The Global Lions Creativity Report of the Decade
Cannes Lions has announced that it will release a Global Lions Creativity Report of the Decade in June to celebrate and …
WARC Report: Brands cut $50 billion from global adspend in wake of COVID-19
Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment among ma…
Seven West Media WA releases Flashpoint special for the WA communications industry
Seven West Media WA (SWM WA) have released a special episode of its local current affairs program, Flashpoint, for the P…
AFL season returns from June 11 with comprehensive coverage on Seven West Media WA
The much-anticipated broadcast fixtures for round two of the 2020 Toyota AFL season have been released after the season …
News Corp shake-up: Bulk of regional and community titles to move to purely digital publishing; several titles to cease publication
The executive chairman of News Corp Australasia, Mr Michael Miller, has today announced significant changes to News Corp…
Gold + special Category Innovation Award for Hungry Puffs at WARC Effective Innovation
The accolades continue to pile up for The Brand Agency’s Hungry Puffs for Foodbank WA, with the campaign winning Gold …
‘SEEK WISDOM’ motto for a modern era: The University of Western Australia launches a new brand positioning campaign via The Brand Agency
The University of Western Australia has launched a new brand positioning campaign inspired by its motto since 1911 ̵…
Reconciliation WA promotes Reconciliation Week with content campaign via Marketforce and Flare
Marketforce and its content marketing agency Flare have produced a new campaign for Reconciliation WA in support of this…
Western Power ‘Powering our Lives’ with new campaign via Wunderman Thompson
Western Power has launched a new campaign targeted at building awareness of the vital role the grid plays in powering th…