Cambodian not for profit RAW Impact launches innovative online campaign via SHEDcsc
Working closely with Saschelle Blake from Black House and the team at Cambodian based not for profit RAW Impact, agency …
Author Archives: Martin Trevaskis
Ian Leslie: How the Mad Men lost the plot
The arrival of Facebook and Twitter appeared to threaten the advertising industry’s very existence. So what happen…
Call for Entries to The Work 2015 now open: FREE to enter – deadline Monday 30 November
The Call for Entries to The Work 2015 is out and it’s FREE to enter. The deadline is Monday 30 November, 2015. Now…
International Epica Awards 2015 now open for entries – deadline is Wednesday September 30
The Epica Awards – the only global creative awards judged by the cream of the world’s advertising trade pres…
‘A Netflix for news’: Australian startup inkl launches iOS smartphone app to unlock multiple newspaper paywalls from around the world
● The Sydney Morning Herald, The Guardian and The Washington Post amongst global news sites confirme…
Heineken Legends unveiled for Rugby World Cup with global TVC starring Jonah Lomu + John Smit
Heineken, worldwide partner of Rugby World Cup 2015, today launches the next phase in its highly anticipated campaign bu…
Ant Keogh on Cannes Scam: The Jury is Out
CB Exclusive – By Ant Keogh, executive creative director of Clemenger BBDO, Melbourne This year I was honoured to …
Simon Veksner: Our debate about ‘risky’ versus ‘safe’ advertising is embarrassingly amateur
The attitude that we have towards risk in our industry is embarrassingly amateur. And I’m pointing the finger at b…
Newspaper publishers launch new industry positioning with major campaign via The Hallway
Australia’s four largest newspaper publishers have come together to launch an industry wide positioning and brand …
Simon Veksner: Let’s get classical
Having the right music makes a huge difference to the success of a TV ad. Trouble is, it can come at a huge cost. I reck…