Super Bowl ads: Expert predictions + why 2024 poses more challenges than ever before
With 30-second advertising slots expected to cost around $7m and an increasing difficulty to stand out from the crowd, S…
Author Archives: Kim Shaw
Victoria Bitter elevates hard earned thirsts in latest campaign via The Monkeys, Melbourne
Victoria Bitter has unveiled ‘Means More’, its first major brand campaign with new creative agency, The Monkeys, par…
kwpx&partners urges brands to do less advertising
In September 2023, WA creative boutique, &Partners merged with South Australian strategic powerhouse, kwpx. Since th…
Countdown to 2024 TikTok Young Lions Australia entry deadline: Tuesday, 27 February, 2024
The Young Lions Australia competition, presented by TikTok has announced that it is officially open for entries and on t…
Blank Walls illuminates Northbridge with hand-painted mural for Cancer Council Australia
Perth based mural company, Blank Walls has unveiled an outdoor initiative on Lake Street in Northbridge, as they join fo…
SCA Embrace announces new charity partnerships with Endometriosis Australia and Cancer Council
SCA today announced a two-year partnership with Endometriosis Australia and Cancer Council as part of its charity progra…
Apple launches uniquely-Australian tale for its ‘Relax, it’s iPhone’ campaign via TBWAMAL, Sydney
Apple has launched its latest film for the “Relax, it’s iPhone” campaign in Australia via TBWAMedia Arts Lab Sydne…
Initiative brings back ‘Marketing-Multi’ Super Bowl Ad “Betting” Competition
Media agency Initiative is once again calling for the industry to put their figurative money where their mouth and try t…
30% of Aussies more likely to purchase lamb after watching MLA’s Summer Lamb campaign – YouGov data reveals
Earlier this month Meat & Livestock Australia (MLA) released its annual Summer Lamb campaign via The Monkeys. Recent…
“Elevating humanity and connection are key brand opportunities for 2024”: VML launches 10th edition of ‘The Future 100: 2024’ report
In a post-COVID world shaped by advancing technology, people are craving authentic human connection more than ever befor…